Paper on a table with pens for UX project

Selecting a program concentration allows IXD students to focus their studies and build a cohesive set of knowledge and skills targeted to a specific career pathway within the User Experience (UX) profession. Students are encouraged to select a concentration early in their studies, but are also free to create their own customized study plan based on their career interests and academic goals.

Two program concentrations are available:

Design

The Design concentration is for students interested in designing engaging and understandable digital interfaces and services. Coursework in this concentration emphasizes the full user-centered design lifecycle, from discovery research and content architecture to ideation and prototyping.

This concentration prepares students for the following types of roles:

  • UX Designer
  • UX/UI Designer
  • UX Architect
  • Product Designer
  • Interaction Designer
  • Information Architect

Recommended Electives

641 Visual Communication & Information Design
642 Content Strategy
646 Digital Product Design
648 Mobile Interaction Design
649 Practical Ethnography for User Experience
650 Speculative Design
658 Information Visualization
682 Projects in Information Experience Design
696 Advanced Projects in Information Visualization


Research & Evaluation

The Research & Evaluation concentration is for students interested in understanding user needs, identifying insights to inform design decisions, and evaluating digital products. Coursework covers both qualitative and quantitative methods for gathering user feedback, assessing design quality, and measuring user engagement.

This concentration prepares students for the following types of roles:

  • UX Researcher
  • User Researcher
  • Usability Analyst
  • Design Researcher

Recommended Electives

608 Human-Information Interaction
630 Research Design & Methods
640 Data Analysis
642 Content Strategy
649 Practical Ethnography for User Experience
658 Information Visualization
681 Community Building & Engagement
685 Digital Analytics: Web, Mobile, and Social Media
693 Audience Research and Evaluation
696 Advanced Projects in Information Visualization