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Leveraging eye tracking data to understand users’ visual attention and improve the Cooper Hewitt Museum’s mobile website

Our team of 4 IXD grad students partnered with the Cooper Hewitt Museum to perform a mobile eye tracking usability study on two new areas of their website: Design Topics and Emerging Designers. Eight participants were recruited for this study, where they performed a series of in-lab tasks while browsing the website on a mobile device as we tracked their eye movements using Tobii Pro eye tracking software.

Read more about the project on Olivia Turpin's portfolio >>

screencapture of design access, with story text and points