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INFO-645 Advanced Usability and UX Evaluation

3 Credits

This course covers advanced concepts, techniques and tools to conduct usability research and user experience (UX) evaluation. Students will gain hands-on experience with several common usability advanced evaluation methods, including eye tracking, digital analytics, heatmaps, A/B and multivariable testing and usability benchmarking studies. Students will develop skills in the usage of these tools working with real data and running their own studies in the Usability Lab. The course will have a strong focus on the communication of user research and evaluation results and a range of reporting methods will be explored and practiced during the course.