INFO-649 Practical Ethnography for User Experience
11:30 am – 2:20 pm
Manhattan - W14, 609
This advanced course focuses on applied qualitative research methods used to inspire and shape the design of digital products and services. Students will gain hands-on experience with several ethnographic research methods commonly used in the User Experience profession and also learn how to form appropriate design research questions, analyze qualitative data to identify human-centered insights, and effectively communicate research finding to various stakeholders.