INFO-649 Practical Ethnography for User Experience

3 Credits

• INFO-649-01

  Thursday

  11:30 am – 2:20 pm

  Manhattan - W14, 609

  • 

    Stephanie Park

• INFO-649-02

  Tuesday

  3:00 pm – 5:50 pm

  Online, ONLINE

  • 

    Sarah Fathallah

This advanced course focuses on applied qualitative research methods used to inspire and shape the design of digital products and services. Students will gain hands-on experience with several ethnographic research methods commonly used in the User Experience profession and also learn how to form appropriate design research questions, analyze qualitative data to identify human-centered insights, and effectively communicate research finding to various stakeholders.