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INFO-641 Visual Communication & Information Design

3 Credits

This course explores the principles and practices of visual communication as it pertains to displaying information of different types and in different formats. The course will cover basic theories of graphic design, including concepts related to typography, color, layout, and composition, how to analyze and conceptualize visual messages, and how to recognize and create a strong visual hierarchy. Students will gain skills necessary for practical application, learn how to establish and follow brand/identity guidelines, and prepare work for print or web production. Throughout the course, students will improve their basic aesthetic sensibilities, learn how to create a cohesive visual language, and develop strong visual thinking skills.