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Branding & Digital Marketing

Image Courtesy of Unsplash (Photographer Donn Strain)

Understand who your audience is and how to reach and persuade them. Build a brand story from the ground up, or grow an existing brand.

Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio of your work. Students will earn a certificate upon successful completion of all required courses.

This program features small, interactive classes, real-time instruction (either in-person, or on Zoom), free access to software for remote use, and free access to designated campus labs.

Approximate cost of the certificate is $4000.

Certificate Requirements (select 4)

  • Branded Content Marketing
  • Brand Design and Corporate Identity
  • Consumer Research and Insight Development
  • Digital Fashion: Brand Vision
  • Digital Marketing
  • Event Marketing
  • Introduction to Marketing Communications

Branding and Digital Marketing classes also fulfill elective requirements of the following programs:

For advisement contact:
Chris Ferrara
Director of New Initiatives and Strategic Programs