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Become a photographic and video content creator through Pratt’s Photography and Video Certificate. Shoot and retouch photographs for a wide range of genres. Create videos for commercial and art applications. From pre-production to post-production, develop a workflow while building and refining your portfolio/showreel.
Required: Three Video Classes
PMPH-508 Visual Language for Video
PMCG-509 Video Editing: Premiere Pro
PMPH-507 Fashion Video Production
PMCG-506 Video Art
Required: Three Photography Classes
PMCG-500 Introduction to Digital Photography and Adobe Lightroom
PMCG 422 Introduction to Photoshop
PMCG 425 Photoshop Advanced
PMPH 472 The Grammar of Photography
PMPH 518 Fashion Photography
PMPH 485 Photographic Lighting
PMPH 525 Developing Your Personal Vision
VISUAL LANGUAGE FOR VIDEO
Craft the visual language of a video, understanding the technical elements that produce an image and how a director and cinematographer use these elements to create a coherent emotion and story. Beginning with an overview of visual structure, the course will include individual classes on optics, lighting, movement, color, composition, and more. DSLR required.
VIDEO EDITING: PREMIERE PRO
Edit footage and tell your stories. Learn the aesthetics of video editing by connecting sequences and how to refine projects by applying color corrections, special effects, and graphics.
FASHION VIDEO PRODUCTION
Develop a compelling visual style for fashion videos with an understanding of its commercial applications while gaining video production and visual storytelling skills. Through idea development, writing, and production, learn the mechanics of camera operation, framing, lighting, and audio, covering a variety of media creation techniques. Assignments include collaboratively shooting a fashion show in the field as a class project. DSLR required.
Corequisite: PMCG 509 Video Editing: Premiere Pro
Create video art. Learn basic video production techniques, including camera movement, storyboarding, and editing. Each class will combine practical production techniques with appreciation and analysis as you develop video art projects and gain a deep working knowledge of the medium, its borders, and applications. Prerequisite: None
INTRODUCTION TO DIGITAL PHOTOGRAPHY AND LIGHTROOM
Explore the fundamentals of digital photography. Learn camera usage, composition, control of the image and output through Adobe Bridge and Lightroom, with an emphasis on lighting and personal vision. The class will encompass technical demonstrations, lectures regarding historical and contemporary photographers, rigorous critiques, and a museum field trip. DSLR required.
INTRODUCTION TO PHOTOSHOP
Learn how to use Adobe Photoshop's powerful tools while developing techniques in the premiere image-editing program used by professionals for image/photo color correction, retouching, compositing, and more. Gain the skills and confidence to work with this versatile program. Develop portfolio pieces.
Go beyond the basics and unleash the full potential of Adobe Photoshop. Produce seamless images for a multitude of industries with this versatile application. Develop portfolio pieces. Prerequisite: PMCG 422 Introduction to Photoshop.
THE GRAMMAR OF PHOTOGRAPHY
Analyze the challenges and potential solutions involved in photographical composition. Investigate how photographers say what they say based primarily on ideas suggested in the seminal writing on photography, John Szarkowski’s The Photographer’s Eye. Through regular shooting assignments that deal with the principles of photographic vision and composition, you will learn how to formulate, strengthen, and translate an idea into the visual form of a photograph.
DEVELOPING YOUR PERSONAL VISION
What is style in photography? Photographs by Lee Friedlander, Richard Avedon, or Nan Goldin are instantly recognizable as such because we see not only the subject depicted in the photograph, we also perceive the photographer's way of seeing the subject. As photographers, we want to create images that bear the imprint of our thoughts, values, and experiences. The decisions we make-where to stand, when to press the shutter, and how to arrange the subject within the frame-provide an entry point revealing the photographer as subject. Prerequisite: PMPH 472 The Grammar of Photography.
Explore the art and production of the fashion shoot, which covers editorial, advertising, and beauty tasks in a hands-on format. Develop lighting techniques for strobe and natural light. Learn how to produce your own photo shoots, scout locations, and work with models and makeup artists. Study the relationship between photographer, model, art director, and client. Prerequisite: Digital Photography I. Please bring samples of your work to the first class. DSLR required. Prerequisite: PMCG 500 Introduction to Digital Photography and Lightroom.
Master the fundamentals of working with a variety of lighting systems and techniques for studio and location photography. Work with a variety of lighting systems, including existing light that is enhanced by fill cards, reflectors, and flash, tungsten, and studio strobes with umbrellas, and softboxes. Setups will include art and commercial applications of portraiture, still life and food, editorial, magazine, and beauty and street photography. Explore historical perspectives, capturing truthful moments and new perspectives, and co-ordinate a portrait session, including scheduling and setup, managing client expectations, lighting backgrounds, clothes, props, and makeup. DSLR required. Prerequisite: PMCG 500 Introduction to Digital Photography and Lightroom.