Photo credit: Paul Sunday
Register for any course individually or join the certificate program!
Jump into fashion brand creative marketing through the first certificate program in fashion new media. Examine the new media landscape. Develop a vision. Create deliverables for target audiences. Finish with a market-ready, professional design portfolio and build your network in the world’s fashion capitol: New York City (all classes are held in the Pratt Manhattan Center).
Fashion New Media is a multidisciplinary program:
- Branding and Digital Marketing (build a brand from the ground up, or grow an existing brand)
-
Graphic Design (communicate your message with typography, layout, color and image)
- Photography and Video Production (become a photographic and video content creator)
- Web Design (design blogs and websites)
Pratt Institute is authorized under Federal law to enroll non-immigrant, international students. International students are required to maintain a fulltime schedule, consisting of a minimum of 18 hours per week, during the fall and spring semesters. Optional Practical Training (OPT) is available to eligible international students upon completion of the Fashion New Media Certificate.
Program Tuition
Approximately $6000 per semester, plus fees
Application Fee
$100, non-refundable
Semester 1
(weeks 1-12)
PMFD-100 Survey of Western Dress
PMFD-751 Introduction to Marketing Communications
PMCG-422 Introduction to Photoshop
Electives (choose three from list below)
(weeks 13-15)
PMFD 301B Project/Portfolio Development (includes Design Business)
Semester 2
(weeks 1-12)
PMFD-318 Consumer Research and Insight Development
PMCG-303 Adobe InDesign
PMSM-109 Digital Marketing
Electives (choose three from list below)
(weeks 13-15)
PMFD 301B Project/Portfolio Development (includes Design Business)
Semester 3
(weeks 1-12)
PMFD-319 Branded Content Marketing
PMFD-320 Experiential Art and Marketing
PMCG-202 Introduction to Adobe Illustrator
PMFD 301B Project/Portfolio Development
Electives (choose three from list below)
(weeks 13-15)
PMFD 301B Project/Portfolio Development (includes Design Business)
A required class may be substituted for an elective class with prior approval.
Survey of Western Dress
PMFD-100
Examine the history of apparel and accessories design, the business of fashion, fashion and technology, and fashion designers. Explore the relationship between the evolution of design and technological advancements (including mass media), the accomplishments of notable designers, and the changing structure of the business of fashion. Course content surveys trends from the beginning of the fashion cycle to the present with an emphasis on 20th- and 21st-century design.
FASHION STYLING FOR VIDEO PRODUCTION
PMFD-107
Learn to access the communicative power of dress through hands-on, collaborative experiences. Work with student creatives and directors to develop visual concepts. Create ensembles for short fiction videos, music videos, and fashion-branded content and work on-set to dress models/actors, create professional-quality reference photos, and style models/actors as needed during video shoots. This class runs cooperatively with PMPH- 509 Fashion Video Production.
FASHION VIDEO PRODUCTION
PMPH-509
Develop a compelling visual style for fashion videos with an understanding of its commercial applications while gaining video production and visual storytelling skills. Through idea development, writing, and production, learn the mechanics of camera operation, framing, lighting, and audio, covering a variety of media creation techniques. Assignments include collaboratively shooting a fashion show in the field as a class project. DSLR required.
Corequisite: PMCG 509 Video Editing: Premiere Pro
EVENT PLANNING
PMFD-106
Explore the business of event planning, from basic tools and booking clients, to conceptualizing and executing events. Multiple types of clients and events, both personal and corporate, will be illuminated and analyzed, including the expansive industry of weddings. Finish with a final project that includes a comprehensive business plan for an event. Topics include: Contracts/Permits/Proposals; Marketing/Branding/Trends; Ticketed Events/Weddings/Proposals/Religious Events/Fundraisers/Parties; Catering/Vendors/Venues/Staffing; Decor/Flower Arrangements/Linens; Guest Experience/Working with Clients.
Fashion Illustration
PMFD-105
Create a stunning collection of fashion illustrations with a variety of media. You’ll learn to illustrate faces, hands, feet, a variety of poses, clothing (dresses, tops, bottoms and more), and textiles. Discover the roles fashion Illustrators occupy in the fashion industry. Survey the work of fashion illustrators both past and present. Learn how to color correct your illustrations in Adobe Photoshop and Illustrator. Finish with a portfolio of your fashion collection. Prerequisites: None.
FASHION PHOTOGRAPHY
PMPH-518
Explore the art and production of the fashion shoot, with an emphasis on editorial, advertising, and beauty tasks in a hands-on format. Develop lighting techniques for strobe and natural light. Learn how to produce your own photo shoots, scout locations, and work with models and makeup artists. Study the relationship between photographer, model, art director, and client. Prerequisite: Introduction to Digital Photography. Please Note: Students must work with a digital SLR camera. Please bring samples of your work to the first class.
Textiles for the Fashion Industry
PMFD-101
Study textiles and the textile industry with an emphasis on natural and synthetic fiber classifications, color applications, and weave classifications. Develop a basic understanding of the common uses of specific textiles in the fashion industry (apparel fabrics, linings, interfacings, etc.). Produce a swatch reference book. Learn about textile care, discerning fabric quality, textile trends and trend forecasting. Additional attention will be given to new advancements in textiles including the inclusion of nanotechnology in fabrics, the challenges of fabric recycling, and the ecological impact of the textile industry.
Required text: Fabric Science Swatch Kit, 10th Edition. Allen C. Cohen, Ingrid Johnson, and Joseph J. Pizzuto. New York: Fairchild Books, Inc., 2011. ISBN: 978-56367-858-5.
Electives (Choose classes from these programs)
Branding and Digital Marketing
CAD Design
Creative Careers
Digital Product Design
Graphic Design
Human-Centered Design
Motion Graphics
Photography and Video
Web Design