Photo credit: Charlene Dong, Fashion New Media alumni
Fashion New Media Certificate
Fashion enthusiasts will thrive in the Fashion New Media Certificate Program, which combines photography, graphic design, web design, and social media marketing with a design curriculum focused on fashion brand creative.
Through this unique interdisciplinary program, you will examine the new media landscape, develop a vision, and create deliverables for target audiences. Here are some production skills you can learn on the way:
- Fashion Photography (shoot and retouch photographs using advanced studio lighting techniques and beauty retouching techniques in Photoshop);
- Web Design (design gorgeous blogs and websites with WordPress);
- Graphic Design (create sizzling graphics for fashion brands and marketing campaigns); and
- Online and Social Media Marketing (drive traffic and monetize your site)
With a course trajectory rooted in portfolio development, you will finish with a market-ready, professional design portfolio that exemplifies your unique voice. In addition, you can grow your network and gain real-world experience through an internship while you study (not available to students in F1 status).
Pratt Institute is authorized under Federal law to enroll non-immigrant, international students. International students are required to maintain a fulltime schedule, consisting of a minimum of 18 hours per week, during the fall and spring semesters. Students may be eligible for optional practical training (OPT) upon completion of the certificate program
Program Tuition
Three semester program ($5950 per semester)
Application Fee
$100, non-refundable
Certificate Requirements
Semester 1
Required:
PMFD-100 Survey of Western Dress
PMPH-472 The Grammar of Photography
PMCG-422 Introduction to Photoshop
PMFD 301B Project/Portfolio Development
Electives:
Choose three courses from list of electives (see below)
Semester 2
Required:
PMFD-102 Introduction to Communications Strategy
PMCG-303 Adobe InDesign
PMSM-109 Digital Marketing
PMFD 301B Project/Portfolio Development
Electives:
Choose three courses from list of electives (see below)
Semester 3
Required:
PMFD-201 Brand and Digital Strategy
PMGD-478 Brand Design and Corporate Identity
PMCG-202 Introduction to Adobe Illustrator
PMFD 301B Project/Portfolio Development
Electives:
Choose three courses from list of electives (see below)
Partial List of Electives for Fashion New Media:
PMFD-750 Event Planning (NEW)
PMFD-750 Introduction to Video Production (NEW)
PMCG-509 Video Editing: Adobe Premiere Pro (NEW)
PMPH-507 Video Storytelling
PMPH-507 Fashion Video Production (NEW)
PMCG-506 Video Art (NEW)
PMPH-518 Fashion Photography
PMFD-105 Fashion Illustration
PMFD-101 Textiles for the Fashion Industry
PMFD-303 The Cult of Fashion
PMPH-485 Photographic Lighting
PMCG-250 Introduction to Web Design
PMCG-485 WordPress for Designers
PMCG-507 Introduction to Motion Graphics
PMCG-602 Motion Graphics Portfolio
PMCG-475 Introduction to Graphic Design
PMCG-425 Advanced Photoshop
PMCG-316 Coding I: Introduction to Web Development
PMCG-436 Adobe After Effects
PMGD-466 Introduction to Typography
PMCG-500 Introduction to Digital Photography and Adobe Lightroom
*Elective classes can be selected from any of the digital design and photography certificate program offerings—some classes in UX/UI and product design (digital) may incur additional fees. New electives are consistently added to embrace evolving technologies in new media and digital design. A required class may be substituted for an elective with prior approval.
Survey of Western Dress
PMFD 100
Examine the history of apparel and accessories design, the business of fashion, fashion and technology, and fashion designers. Explore the relationship between the evolution of design and technological advancements (including mass media), the accomplishments of notable designers, and the changing structure of the business of fashion. Course content surveys trends from the beginning of the fashion cycle to the present with an emphasis on 20th- and 21st-century design.
WEDNESDAYS
AUGUST 29–NOVEMBER 14 | 12–3 PM
11 SESSIONS | 3.6 CEUs | $950
IntroDUCTION to Communications Strategy
PMFD-102
Explore marketing, advertising, and communications strategy for new media where traditional media (TV, print) and social media (social networks, user-generated content, blogs, forums, etc.) coexist. Discover a practical framework for solving some of the communications challenges faced by fashion, lifestyle, and consumer brands.
THURSDAYS
AUGUST 30–NOVEMBER 15 | 3–6 PM
12 SESSIONS | 3.6 CEUs | $950
Brand and Digital Strategy
PMFD-201
Engage in strategic thinking and design for new media. Start with the basic framework behind brands, a promise, voice and values, and progress to how brand stories are brought to life across channels with a focus on new media. A variety of visual inspiration will be presented, including video and print work from prominent fashion, lifestyle, and consumer/retail brands. The second half of the course deals with conceiving and executing creative strategies. Emphasis will be placed on the relationship between brand idea and campaign execution. Learn how campaigns can be reverse engineered to understand the creative process behind them, and how different kinds of media can be used together to promote brands and their products and services. You will develop an extension for an existing campaign as well as a new campaign for an existing, or new brand. By the last week of class, you will see new media as a combination of channels, each with the ability to engage and form deep connections with audiences.
THURSDAYS
AUGUST 30–NOVEMBER 15 | 12–3 PM
12 SESSIONS | 3.6 CEUs | $950
Project/Portfolio Development
PMFD 301B
Your portfolio is critical to your success. Build a portfolio that emphasizes your specialty. Refine projects you have worked on during the semester with the aim of producing a cohesive body of work to market yourself/your brand.
MONDAYS, TUESDAYS, WEDNESDAYS
NOVEMBER 26–DECEMBER 5 | 9 AM–3 PM
OR
MONDAYS, TUESDAYS, WEDNESDAYS
NOVEMBER 26–DECEMBER 5 | 3–9 PM
6 SESSIONS | 3.6 CEUs | $950
EVENT PLANNING (NEW)
PMFD-106
Explore the business of event planning, from basic tools and booking clients, to conceptualizing and executing events. Multiple types of clients and events, both personal and corporate, will be illuminated and analyzed, including the expansive industry of weddings. Finish with a final project that includes a comprehensive business plan for an event. Topics include: Contracts/Permits/Proposals; Marketing/Branding/Trends; Ticketed Events/Weddings/Proposals/Religious Events/Fundraisers/Parties; Catering/Vendors/Venues/Staffing; Decor/Flower Arrangements/Linens; Guest Experience/Working with Clients.
TUESDAYS
AUGUST 28–NOVEMBER 20 | 12–3 PM
12 SESSIONS | 3.6 CEUs | $950
Fashion Illustration
PMFD-105
Create a stunning collection of fashion illustrations with a variety of media. You’ll learn to illustrate faces, hands, feet, a variety of poses, clothing (dresses, tops, bottoms and more), and textiles. Discover the roles fashion Illustrators occupy in the fashion industry. Survey the work of fashion illustrators both past and present. Learn how to color correct your illustrations in Adobe Photoshop and Illustrator. Finish with a portfolio of your fashion collection. Prerequisites: None.
FRIDAYS
AUG 31–NOV 16 | 12–3 PM
12 SESSIONS | 3.6 CEUs | $950
FASHION PHOTOGRAPHY
PMPH-518
Explore the art and production of the fashion shoot, with an emphasis on editorial, advertising, and beauty tasks in a hands-on format. Develop lighting techniques for strobe and natural light. Learn how to produce your own photo shoots, scout locations, and work with models and makeup artists. Study the relationship between photographer, model, art director, and client. Prerequisite: Introduction to Digital Photography. Please Note: Students must work with a digital SLR camera. Please bring samples of your work to the first class.
SATURDAYS
SEPTEMBER 1–NOVEMBER 17 | 1–4 PM
12 SESSIONS | 3.6 CEUs | $950
DIGITAL MARKETING
PMSM-109
Survey opportunities for digital marketing: online advertising, blogs and social outreach. Examine methods for developing successful online brand-building and marketing strategies. Focus on how to drive traffic through SEO. Explore best practices for using social media for business. Discover how to collect data from sources, including website analytics, email blasts, abandoned email carts, and more. Learn how to parse the data, draw useful conclusions, and apply it to ongoing and future online marketing initiatives to improve results.
FRIDAYS
AUGUST 31–NOVEMBER 16 | 12–3 PM
12 SESSIONS | 3.6 CEUs | $950
Textiles for the Fashion Industry
PMFD 101
Study textiles and the textile industry with an emphasis on natural and synthetic fiber classifications, color applications, and weave classifications. Develop a basic understanding of the common uses of specific textiles in the fashion industry (apparel fabrics, linings, interfacings, etc.). Produce a swatch reference book. Learn about textile care, discerning fabric quality, textile trends and trend forecasting. Additional attention will be given to new advancements in textiles including the inclusion of nanotechnology in fabrics, the challenges of fabric recycling, and the ecological impact of the textile industry.
Required text: Fabric Science Swatch Kit, 10th Edition. Allen C. Cohen, Ingrid Johnson, and Joseph J. Pizzuto. New York: Fairchild Books, Inc., 2011. ISBN: 978-56367-858-5.
FRIDAYS
AUGUST 31–NOVEMBER 16 | 12–3 PM
12 SESSIONS | 3.6 CEUs | $950
The CULT OF FASHION
PMFD-303
Explore female archetypes through historical and contemporary fashion. Look at the fashion of fairytales in all of their moralistic complexity, the ritualistic garb of ancient shamans and modern witches, the regalia queens, the literally deadly dresses and cosmetics of the Victorian era, and armor of warriors seen in long ago battles and re-envisioned on the today's runways. Peer through the looking glass and examine how we don characters as we don clothes. Explore the philosophical aspect of covering one's form and, in doing so, how another form is created. Work with non-traditional materials and techniques to create garments of your design. Break the boundaries of fashion, and create art as fashion and fashion as art. Experimentation, multimedia, technology and organic materials are all encouraged. Finish with a fashion show of your collection of works. Additional supplies cost approximately $100.
WEDNESDAYS
AUGUST 29- NOVEMBER 14 | 12-3PM
12 SESSIONS | 3.6 CEUs | $950
Additional relevant course listings:
Graphic Design
Motion Graphics
Photography and Video Production
Web Design