Understand who your audience is and how to reach and persuade them. Build a brand story from the ground up, or grow an existing brand. Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio.

BRANDING AND DIGITAL MARKETING CERTIFICATE COURSES

  • Introduction to Marketing Communications
  • Consumer Research and Insight Development
  • Branded Content Marketing
  • Experiential Art and Marketing
  • Brand Design and Corporate Identity
  • Digital Marketing

 

For advisement contact:
Chris Ferrara
Director of New Initiatives and Strategic Programs

Image Courtesy of Cheryl Stockton