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Communications and Marketing

We are a cohesive team of creative, collaborative, and strategic thinkers who build Pratt’s brand and reputation through compelling stories, imagery, and branded materials, supported by analytics and best practices.

As Pratt’s in-house team that manages and supports the Institute’s communications and marketing efforts, we collaborate closely with you, our campus colleagues, serving as strategic partners and guides to help you achieve your institutional goals.

Our responsibilities include:

We in Pratt’s Communications and Marketing (PCOMM) division are eager to partner with our colleagues to promote their students and programs, to co-own the Institute’s brand with us, and to develop effective new communications channels together.

Press and Media Relations

Our distinguished faculty of outstanding creative professionals, scholars, and experts in their fields, are the heart of Pratt and its high standard of excellence. Faculty members are available to the media to provide insightful expertise, commentary, and perspective on a wide range of topics.

Reporters seeking to be connected with one of Pratt’s renowned faculty members can do so through the Media Relations team. To be connected with the appropriate expert, please contact us at press@pratt.edu or 718.636.3554.

A screenshot of an article placed in The New York Times. The article features a photograph of a mannequin wearing a white blazer is positioned to the left, while various textile samples in different shapes and colors are displayed on the wall behind. The samples include pieces in shades of red, black, green, and pink, showcasing various patterns and textures. Small photos are pinned above the textile samples, featuring fashion designs and garments.
A man with glasses and a beard is animatedly speaking to two individuals in a casual setting. He wears a blazer over a t-shirt and a scarf. One person is partially visible on the left, while the other, also partially visible, is listening intently, holding a folder or notebook. In the background, a wall displays text and information, suggesting an exhibition or educational environment.

Brand, Visual Identity, and Creative Services

Pratt’s flexible visual identity system reflects our diverse and multifaceted community. We’ve provided a collection of versatile resources and guidelines—logos, colors, typefaces, templates, and more—to help you create distinctive yet consistent communications that are uniquely Pratt.

Not seeing what you’re looking for? Get in touch with our Creative Services team at creativeservices@pratt.edu or fill out our visual identity resources request form.

mockup of logos on business cards, in different colors
A large exhibition space filled with people viewing displays and artwork. The venue features high ceilings supported by wooden beams and a colorful hanging light fixture. Various booths showcase creative projects and installations. Text overlays provide details about the Pratt Shows 2025, including event dates, location, and accessibility information. A QR code is included for more event details.
Black and white poster for the Pratt Institute School of Architecture featuring Spring 2025 events. Highlights include talks by Mabel O. Wilson, Walter Hood, and Toshiko Mori, along with exhibitions such as "Transductions: Artificial Intelligence in Architectural Experimentation" and "PRATT WORKS." Dates and times for various events are provided, along with a statement on community relation in architecture. The design uses large text and a grid layout to emphasize event titles and details.
A poster for the Pratt Research Open House 2025 featuring stylized text that reads "RESEARCH OPEN HOUSE 2025." The event details include "Thu, Apr 24, 1-5 PM" and location information: "Brooklyn Navy Yard, Building 3, 7th Floor, 63 Flushing Ave." A QR code is displayed for more information. The design incorporates geometric shapes and a modern aesthetic.

Photography and Videography

We offer photo and video management services, creating high quality marketing and communications materials that tell Pratt’s story and build our brand. We can help you research existing imagery, as well as manage coordination and creation of new photography and videography.

Please complete the visual identity resources request form (choosing the “Photography or Video Content” option) to tell us about your project.

A young woman with long, dark hair is focused on cutting paper at a table. She wears a white shirt under a black vest with a diamond pattern. Her left hand holds down the paper while her right hand uses scissors. In the background, other individuals are engaged in similar activities, suggesting a creative workshop environment.
Several hands are reaching into a large container filled with dark, rich soil. The foreground shows a close-up of the hands, some with dirt on them, actively mixing or feeling the soil. In the background, a few individuals are partially visible, focused on the activity, with a blurred focus on their upper bodies and faces. The setting appears to be outdoors or in a casual group environment, suggesting a community gardening or planting activity.
A smiling young woman stands in front of pink cherry blossom trees, wearing a yellow shirt with "Pratt" printed on it and overalls. She is engaging with two other people, one holding a water bottle. The scene captures a vibrant outdoor setting filled with flowers, suggesting a social event or gathering.

Web, Digital Communications, and Online Promotion of Events

Whether your audience is perusing academic programs, ready to enroll, exploring events, or searching for help, Pratt’s website is the first place they go.

Pratt’s Digital Communications team helps you present your online content effectively — ensuring it is accurate, clear, well-organized, syndicated across multiple channels, measurable through analytics, and compliant with digital accessibility standards.

Planning a digital campaign? Work directly with our team to set up tracking and analytics for comprehensive reporting on your campaign’s performance and outcomes.

Email us at website@pratt.edu to get started.

Planning an event? Check out the multitude of events on the Pratt.edu/events calendar, review Pratt’s event guidance, and add your event to the calendar using our event request form.

A webpage from Pratt Institute's Fine Arts program featuring a header with the Pratt logo and sections outlining the School of Art offerings. Below the text, there are three images: the left shows an art installation with various objects and a sign reading "FREE SOUP FROM ART SCHOOL," the center displays a colorful abstract painting, and the right features a minimalist sculpture with metal elements.
A webpage preview for Pratt’s BFA in Writing program, featuring a tagline about "Critical Conversations." It includes a navigation menu with options to "Request Information," "Plan Your Visit," and "How to Apply." Below is a description inviting potential students to join a community of writers and artists. In the background, a group of diverse individuals interacts outdoors under trees, suggesting a community atmosphere.

Digital News, Content Development, and Prattfolio

We produce, curate, and publish the news and Prattfolio content you enjoy in print and on Pratt’s website.

Have a potential lead for a news story or editorial project? Contact us at editorial@pratt.edu.

For Prattfolio inquiries, contact prattfolio@pratt.edu.

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A screenshot of the Pratt website's News page. There's a large photograph on the page. A woman stands in front of a colorful mural featuring various images and text, including depictions of food and drink items, New York-themed elements, and abstract designs. The mural displays a wide range of vibrant colors. She is wearing a black graphic t-shirt and denim shorts, smiling at the camera. The scene is set in an urban environment, likely in New York City.

Resources, Policies, and Guidelines


Meet the Communications and Marketing Team

  1. James Kempster

    Vice President for Communications and Marketing

  2. Serena Thomas

    Director of Operations

  3. Zianne Cuff

    Executive Assistant

Creative Services

  1. David Frisco

    Executive Director of Creative Services

  2. Jana Flynn

    Assistant Creative Director

  3. Marcela Albuquerque

    Graphic Designer

  4. Robert McConnell

    Senior Graphic Designer

  5. Felix Summ

    Graphic Designer

  6. Jina Alhenawi

    Graphic Designer

  7. Tim Atakora

    Video and Photo Production Manager

  8. Dahlia Dandashi

    Photographer/Photo Editor

  9. Max Berger

    Video Shooter & Editor

Client Services

  1. Erica Dagley Galea

    Associate Director of Communications Management

  2. Stephanie Greenberg

    Associate Director of Project Management

  3. Sahara Henley

    Project Manager

  4. Christopher Keating

    Print and Digital Production Manager

  5. Charlotte Savidge

    Director of Development Communications

Web and Digital Communications

  1. Alex Weiss Hills

    Director of Digital Communications

  2. Laura Banas

    Asst Director of Digital Comms

  3. Douglas Little

    Web Developer

  4. Albert Johnson

    Digital Production Coordinator

Prattfolio

  1. Jean Hartig

    Director of Editorial, Prattfolio

  2. Hannah Holden

    Staff Writer

Public and Media Relations

  1. Jolene Travis

    Assistant Vice President for Communications

  2. Amanda Blancato

    Assoc Director of External Communications & Media Relations

  3. Nicole Barnes

    Project Manager, PR & Editorial Communications

  4. Margaret Ruocco

    Social Media Manager

Editorial Communications

  1. Marion Hammon

    Executive Director of Editorial Communications

  2. Brandhi Williamson

    Assistant Director of Copy Editing and Content Review

  3. Brett Reynolds

    Associate Director, Digital Marketing and Insights

  4. Joe McCarthy

    Writer, Civic Engagement

  5. Kate Silzer

    Staff Writer


General Inquiries

Members of the press and media relations
press@pratt.edu
718.636.3554

Story, news and editorial content development
editorial@pratt.edu

Prattfolio inquiries
prattfolio@pratt.edu.

Creative services, design, visual identity, video, and photography
creativeservices@pratt.edu

Social media
socialmedia@pratt.edu

Website content and development
website@pratt.edu

Commercial photography or filming on campus
Antoinette Perry, Director of Risk Management
Office of the Vice President for Finance and Administration
aperry@pratt.edu
718.636.3784

Event videography, live streaming, and academic recording
Dan Lawson
Office of Public Programs
dlawson@pratt.edu
718.687.5801

All other inquiries
pcomm@pratt.edu

Location

Myrtle Hall
536 Myrtle Avenue, Sixth Floor East
Brooklyn, New York 11205

Mailing Address

Pratt Communications and Marketing
200 Willoughby Avenue, Myrtle Hall
Brooklyn, New York 11205