Communications and Marketing

We collaborate with internal and external partners to provide expertise and direction for all materials related to brand, reputation, stories, imagery, promotion, and public relations. 

Pratt’s Communications and Marketing division also provides permissions, policies, and guidance for use of Pratt Institute’s name, logo, images, print or digital content, or any other trademarked material that require prior written consent from the Institute. Know how to ensure you’re in compliance with Pratt’s polices and guidelines for public relations, visual identity, photo/video use, social media, and the editorial style.

These policies and procedures provide a framework to aid Pratt Institute departments, offices, and groups in planning and scheduling events including but not limited to lectures, film screenings, symposiums, conferences, meetings, and performances. By outlining an ordered and clear approach to planning, hosting, and holding events, we hope to better improve event planning as a whole across the Pratt campus. Campus academic departments, administrative offices, and student groups wishing to produce a Pratt event are expected to adhere to these policies.

Pratt Institute is subject to privacy laws that require permission to use images of recognizable individuals in our marketing or promotional media. Pratt’s image-use policy establishes standards for the use of these images.

To publish images and/or video in Pratt’s print or digital marketing and promotional media, the Institute, by way of the unit that assigns or supervises the work, must have permission from any individual deemed a recognizable subject of the photograph or video. 

Pratt’s flexible visual identity system reflects our diverse and multifaceted community. We’ve provided a collection of versatile resources and guidelines—logos, colors, typefaces, templates, and more—to help you create distinctive yet consistent communications that are uniquely Pratt.

To access individual identity elements or other resources listed on the Visual Identities Guidelines page, please use the Identity Resources Request form linked to below (you will be prompted to log in, please use your OneKey). Creative Services will then contact you with access to the items you requested.

Pratt’s social media guidelines reflect our commitment to responsible and inclusive engagement. We have partnered across campus to align the guidelines with both our Community Standards and our ongoing commitment to fostering free expression. The guidelines apply to Pratt-affiliated departmental, office, and unit accounts, as well as student organizations and individual use, to support your content creation.

Pratt’s Press Office role is to partner with our academic and administrative colleagues* to promote news that is taking place in and impacting our community. This document gives context to new and current faculty, staff, and students on how to work and partner with Pratt’s Press Office on all media opportunities that relate directly to your role as a member of the Pratt community (employee or student).