School of Architecture faculty Xenia Adjoubei, who leads U.S. strategy for mobility consultancy Systematica, is proud to be on the winning team of the ULI San Francisco Market Street Reimagined competition. The proposal, San Francisco’s Living Heart, received the Award for Place-Making and Connected Neighborhoods.

Developed by Systematica’s New York office, in collaboration with Multistudio, StudioMLA, and Vibemap, the project envisions a transformation of Market Street by reinvesting in four key nodes. The proposal integrates transit and ecology, designs for spatial flexibility, enhances places for people, and strengthens connections to adjacent neighborhoods.

The jury, composed of Norman Foster, Janette Sadik-Khan, Alicia John-Baptiste, Alma Du Solier, and John King, commended the project for bridging the gap between what Market Street is today and what it can become. Multimodal mobility design plays a central role, organized around a hierarchy of city-wide and local networks that interface with public space and activation strategies.


Read more about the winning entry here.

A visual proposal for redesigning San Francisco’s Market Street into a vibrant, pedestrian-focused corridor featuring themed zones for leisure, innovation, arts, and civic life, illustrated with maps, diagrams, and renderings of tree-lined plazas and active street life.