Advertising Art Direction Emphasis

Students who select the advertising art direction emphasis will focus on creative projects, strategies and research across a variety of media platforms particularly relevant to branding and contemporary advertising campaigns. Students explore the technical, formal, conceptual, and historical concerns surrounding the creation of meaningful brands and innovative ad campaigns through two-, three-, and four-dimensional applications including: print, motion, objects, products, wayfinding systems, exhibitions, and installations.

Curriculum

Requirements for BFA ComD (Advertising/Art Dir), 2018

Semester 1
Complete these courses.
FDC-140 Visualization/Representation

FDC-150 Space, Form, Process

FDC-160 Light Color Design Lab

HAD-111 Themes in Art and Culture I

HMS-101A Literary and Critical Studies I
Semester 2
Complete these courses.
FDC-141 Visualization/Representation/Concept

FDC-161 Light Color Design Studio

FDC-180 Time and Movement

HAD-112 Themes in Art and Culture II
Semester 2 Core
Complete one of the following Social Science Core Global Electives. Complete two Writing Intensive courses (SSWI, MSWI) out of your Social Science Global Elective, Social Science Thinking Elective, and Math/Science Core Elective.

SS-203G Global History to 1800

OR
SS-204G Global History Since 1800

OR
SS-209G Introduction to Anthropology

OR
SS-218G Salvation from Despair: Spiritual Awakenings in the Ancient World

OR
SS-220G Islam from Muhammad to the Great Khans

OR
SS-246G Lines in the sand:Borders, Nation-State And the Modern International System

OR
SS-249G Secret Activities of the CIA And the Modern International System

OR
SS-261G Sexual Politics in Transnational Perspective

OR
SS-278G Caribbean Music and Festivals: Shapers Of National and Global Identities

OR
SSWI-222G Making/Faking Nature

OR
SSWI-234G Century of Genocides

OR
SSWI-241G Cities and Globalization

OR
SSWI-242G Culture, Identity, Power: 1300-1800

OR
SS-256GP Law, War and Empire in Modern World History

OR
SSWI-245G The Empire Strikes Back
Semester 3
Complete these courses
COMD-240 Research, Analysis and Process

COMD-241 Image as Communication

COMD-242 Process and Production

HD-365
Semester 3 Core 1
Complete one of the following Thinking Core Electives. Complete two Writing Intensive courses (SSWI, MSWI) out of your Social Science Global Elective, Social Science Thinking Elective, and Math/Science Core Elective.

SS-201T Sustainable Core

OR
SS-247TP Revolution Now!:Students, Politics and Protest

OR
SSWI-210T General Psycholgy

OR
SSWI-224T Nomads and Settlers Nomads and Settlers

OR
SSWI-233T Violence As Politics

OR
SSWI-235T Education and Society

OR
SSWI-237T Death & Dying

OR
SSWI-240T Shaping the Contemporary City

OR
SSWI-250T The Ethics of Research

OR
SSWI-255T Telling Tales: Narrative and Meaning in The Humanities

OR
SSWI-262T Contemporary Theories of Gender

OR
SSWI-276T Music,Creativity, and Consumption

OR
SSWI-288T Animals:Ethics and Representation

OR
SSWI-291T England Bloody England: Nation, Myth, Identity

OR
SSWI-228TP Introduction to Theory and Critique

OR
SSWI-244TP Memphis to Ferguson: Rethinking Modern American History
Semester 3 Core 2
Complete one of the following Math Science Core Electives. Complete two Writing Intensive courses (SSWI, MSWI) out of your Social Science Global Elective, Social Science Thinking Elective, and Math/Science Core Elective.

MSCI-220C Science of Light

OR
MSCI-222C Intro. to Electronics

OR
MSCI-223C Astronomy

OR
MSCI-225C Starstruck: Meet Our Universe

OR
MSCI-232C Chemistry of Arist's Materials

OR
MSCI-250C Geology

OR
MSCI-251C Planet Earth

OR
MSCI-252C Natural Catastrophes

OR
MSCI-283C Breeders, Propagators, & Creators

OR
MSWI-210C Science & Society

OR
MSWI-224C The Physics of Acoustic Music

OR
MSWI-230C Chemistry of Pigments

OR
MSWI-260C Evolution

OR
MSWI-263C The Biological Significance of Art and Techonology

OR
MSWI-270C Ecology Environment and Anthropocene
Semester 4
Complete these courses plus 3 All Institute Elective credits
COMD-250 Typography and Information Design

COMD-251 Dynamic Imagery

COMD-252 Digital Prototyping

HMS-201A Literary and Critical Studies II

HISTORY OF ART AND DESIGN ELECTIVE
Semester 5
Complete these courses plus 3 Liberal Arts Post-Core Elective credits and 3 All Institute Elective credits.
COMD-370 Branding and Messaging

COMD-371 Integrated VisCom I

CDBAD-375 Branding and Art Direction Intensive

OR
CDBAD-379 3-Dimensional Design and Branding Intensive
Semester 6
Complete these courses plus 3 Liberal Arts Post-Core Elective credits and 3 All Institute Elective credits.
COMD-380 Product,Environment,Material

COMD-381 Integrated Viscom 2:NEW Forms

Department Elective

Pratt Integrative Course
Semester 7
Complete these courses and 6 Liberal Arts Post-Core Elective 300/400 level credits
CDBAD-401 Branding and Art Direction Senior Project

CDGD-401 Graphic Design Senior Project

OR
CDILL-401 Illustration Senior Project

Department Elective
Semester 8
Complete these courses and 3 Liberal Arts Post-Core Elective 300/400 level credits
CDBAD-402 Branding and Art Direction Advanced Senior Project

CDBAD-403 Branding and Art Direction Senior Project

COMD-405 Professional Practice