Students who select the advertising art direction emphasis will focus on creative projects, strategies and research across a variety of media platforms particularly relevant to branding and contemporary advertising campaigns. Students explore the technical, formal, conceptual, and historical concerns surrounding the creation of meaningful brands and innovative ad campaigns through two-, three-, and four-dimensional applications including: print, motion, objects, products, wayfinding systems, exhibitions, and installations.

Curriculum

Requirements for BFA ComD (Advertising/Art Dir), 2018

  • Semester 1

    Complete these courses.

    FDC-140 Visualization/Representation

    FDC-150 Space, Form, Process

    FDC-160 Light Color Design Lab

    HA-111

    HMS-101A Literary and Critical Studies I

  • Semester 2

    Complete these courses.

    FDC-141 Visualization/Representation/Concept

    FDC-161 Light Color Design Studio

    FDC-180 Time and Movement

    HA-112

  • Semester 2 Core

    Complete one of the following Social Science Core Global Electives. Complete two Writing Intensive courses (SSWI, MSWI) out of your Social Science Global Elective, Social Science Thinking Elective, and Math/Science Core Elective.

    SS-203G Global History to 1800
    OR
    SS-204G Global History Since 1800
    OR
    SS-209G Introduction to Anthropology
    OR
    SS-218G Salvation from Despair: Spiritual Awakenings in the Ancient World
    OR
    SS-220G Islam from Muhammad to the Great Khans
    OR
    SS-246G Lines in the sand:Borders, Nation-State And the Modern International System
    OR
    SS-249G Secret Activities of the CIA And the Modern International System
    OR
    SS-261G Sexual Politics in Transnational Perspective
    OR
    SS-278G Caribbean Music and Festivals: Shapers Of National and Global Identities
    OR
    SSWI-222G Making/Faking Nature
    OR
    SSWI-234G Century of Genocides
    OR
    SSWI-241G Cities and Globalization
    OR
    SSWI-242G Culture, Identity, Power: 1300-1800
    OR
    SS-256GP Law, War and Empire in Modern World History
    OR
    SSWI-245G The Empire Strikes Back

  • Semester 3

    Complete these courses

    COMD-240 Research, Analysis and Process

    COMD-241 Image as Communication

    COMD-242 Process and Production

    HD-365

  • Semester 3 Core 1

    Complete one of the following Thinking Core Electives. Complete two Writing Intensive courses (SSWI, MSWI) out of your Social Science Global Elective, Social Science Thinking Elective, and Math/Science Core Elective.

    SS-201T Sustainable Core
    OR
    SS-247TP Revolution Now!:Students, Politics and Protest
    OR
    SSWI-210T General Psychology
    OR
    SSWI-224T Nomads and Settlers Nomads and Settlers
    OR
    SSWI-233T Violence As Politics
    OR
    SSWI-235T Education and Society
    OR
    SSWI-237T Death & Dying
    OR
    SSWI-240T Shaping the Contemporary City
    OR
    SSWI-250T The Ethics of Research
    OR
    SSWI-255T Telling Tales: Narrative and Meaning in The Humanities
    OR
    SSWI-262T Contemporary Theories of Gender
    OR
    SSWI-276T Music,Creativity, and Consumption
    OR
    SSWI-288T Animals:Ethics and Representation
    OR
    SSWI-291T England Bloody England: Nation, Myth, Identity
    OR
    SSWI-228TP Introduction to Theory and Critique
    OR
    SSWI-244TP Memphis to Ferguson: Rethinking Modern American History

  • Semester 3 Core 2

    Complete one of the following Math Science Core Electives. Complete two Writing Intensive courses (SSWI, MSWI) out of your Social Science Global Elective, Social Science Thinking Elective, and Math/Science Core Elective.

    MSCI-220C Science of Light
    OR
    MSCI-222C Intro. to Electronics
    OR
    MSCI-223C Astronomy
    OR
    MSCI-225C Starstruck: Meet Our Universe
    OR
    MSCI-232C Chemistry of Arist's Materials
    OR
    MSCI-250C Geology
    OR
    MSCI-251C Planet Earth
    OR
    MSCI-252C Natural Catastrophes
    OR
    MSCI-283C Breeders, Propagators, & Creators
    OR
    MSWI-210C Science & Society
    OR
    MSWI-224C The Physics of Acoustic Music
    OR
    MSWI-230C Chemistry of Pigments
    OR
    MSWI-260C Evolution
    OR
    MSWI-263C The Biological Significance of Art and Techonology
    OR
    MSWI-270C Ecology Environment and Anthropocene

  • Semester 4

    Complete these courses plus 3 All Institute Elective credits

    COMD-250 Typography and Information Design

    COMD-251 Dynamic Imagery

    COMD-252 Digital Prototyping

    HMS-201A Literary and Critical Studies II

    HISTORY OF ART AND DESIGN ELECTIVE

  • Semester 5

    Complete these courses plus 3 Liberal Arts Post-Core Elective credits and 3 All Institute Elective credits.

    COMD-370 Branding and Messaging

    COMD-371 Integrated VisCom I

    CDBAD-375 Branding and Art Direction Intensive
    OR
    CDBAD-379 3-Dimensional Design and Branding Intensive

  • Semester 6

    Complete these courses plus 3 Liberal Arts Post-Core Elective credits.

    COMD-380 Product,Environment,Material

    CDBAD-401 Branding and Art Direction Senior Project

    CDGD-401 Graphic Design Senior Project

    Pratt Integrative Course

  • Semester 7

    Complete these courses and 6 Liberal Arts Post-Core Elective 300/400 level credits

    CDBAD-402 Branding and Art Direction Advanced Senior Project

    COMD-381 Integrated Viscom 2:NEW Forms

    Department Elective

  • Semester 8

    Complete these courses and 3 Liberal Arts Post-Core Elective 300/400 level credits and 3 All Institute Elective credits

    CDBAD-403 Branding and Art Direction Senior Project

    COMD-405 Professional Practice

    Department Elective