Students who select the advertising art direction emphasis will focus on creative projects, strategies and research across a variety of media platforms particularly relevant to branding and contemporary advertising campaigns. Students explore the technical, formal, conceptual, and historical concerns surrounding the creation of meaningful brands and innovative ad campaigns through two-, three-, and four-dimensional applications including: print, motion, objects, products, wayfinding systems, exhibitions, and installations.
Curriculum
Requirements for BFA ComD (Advertising/Art Dir), 2018
- Semester 1
- Semester 2
- Semester 2 Core
Complete one of the following Social Science Core Global Electives. Complete two Writing Intensive courses (SSWI, MSWI) out of your Social Science Global Elective, Social Science Thinking Elective, and Math/Science Core Elective.
SS-203G Global History to 1800ORSS-204G Global History Since 1800ORSS-209G Introduction to AnthropologyORSS-218G Salvation from Despair: Spiritual Awakenings in the Ancient WorldORSS-220G Islam from Muhammad to the Great KhansORSS-246G Lines in the sand:Borders, Nation-State And the Modern International SystemORSS-249G Secret Activities of the CIA And the Modern International SystemORSS-261G Sexual Politics in Transnational PerspectiveORSS-278G Caribbean Music and Festivals: Shapers Of National and Global IdentitiesORSSWI-222G Making/Faking NatureORSSWI-234G Century of GenocidesORSSWI-241G Cities and GlobalizationORSSWI-242G Culture, Identity, Power: 1300-1800ORSS-256GP Law, War and Empire in Modern World HistoryORSSWI-245G The Empire Strikes Back - Semester 3
- Semester 3 Core 1
Complete one of the following Thinking Core Electives. Complete two Writing Intensive courses (SSWI, MSWI) out of your Social Science Global Elective, Social Science Thinking Elective, and Math/Science Core Elective.
SS-201T Sustainable CoreORSS-247TP Revolution Now!:Students, Politics and ProtestORSSWI-210T General PsychologyORSSWI-224T Nomads and Settlers Nomads and SettlersORSSWI-233T Violence As PoliticsORSSWI-235T Education and SocietyORSSWI-237T Death & DyingORSSWI-240T Shaping the Contemporary CityORSSWI-250T The Ethics of ResearchORSSWI-255T Telling Tales: Narrative and Meaning in The HumanitiesORSSWI-262T Contemporary Theories of GenderORSSWI-276T Music,Creativity, and ConsumptionORSSWI-288T Animals:Ethics and RepresentationORSSWI-291T England Bloody England: Nation, Myth, IdentityORSSWI-228TP Introduction to Theory and CritiqueORSSWI-244TP Memphis to Ferguson: Rethinking Modern American History - Semester 3 Core 2
Complete one of the following Math Science Core Electives. Complete two Writing Intensive courses (SSWI, MSWI) out of your Social Science Global Elective, Social Science Thinking Elective, and Math/Science Core Elective.
MSCI-220C Science of LightORMSCI-222C Intro. to ElectronicsORMSCI-223C AstronomyORMSCI-225C Starstruck: Meet Our UniverseORMSCI-232C Chemistry of Arist's MaterialsORMSCI-250C GeologyORMSCI-251C Planet EarthORMSCI-252C Natural CatastrophesORMSCI-283C Breeders, Propagators, & CreatorsORMSWI-210C Science & SocietyORMSWI-224C The Physics of Acoustic MusicORMSWI-230C Chemistry of PigmentsORMSWI-260C EvolutionORMSWI-263C The Biological Significance of Art and TechonologyORMSWI-270C Ecology Environment and Anthropocene - Semester 4
- Semester 5
- Semester 6
- Semester 7
- Semester 8