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Online and Social Media Marketing students

Certificate in Online and Social Media Marketing

Marketing is the core of commerce: it is the art and science of bringing products to market and introducing them to consumers. The evolution of marketing creative strategies and outlets is rapidly changing due to social media and other online outreach opportunities. Marketers, brand managers, product developers, artists, and entrepreneurs who want to thoroughly understand how to use social media outlets and other online media to sell products and reach new audiences should take this course. Explore social and online media from both theoretical and practical standpoints, from basic introductions to advanced insights.

Certificate Fee
$100, nonrefundable

Certificate Requirements (3 CEU's):

PMSM-800 Certificate Course in Online and Social Media Marketing   
OR
PMSM-201 Get in the Biz: Introduction to the Landscape of Social Media Marketing
PMSM-202 Online Marketing I: Driving Non-Social Traffic
PMSM-203 Marketing II: Social Media and Viral Campaign Marketing
PMSM-204 Marketing III: Measurement and Review  

Certificate Course in Online and Social Media Marketing

PMSM-800

This certificate course is for students who want to earn the Online and Social Media Marketing Certificate in one semester. It provides a discounted course package, which includes PMSM 201 Get in the Biz: Introduction to the Landscape of Social Media Marketing, PMSM 202 Online Marketing I: Driving Non-Social Traffic, PMSM 203 Marketing II: Social Media and Viral Campaign Marketing, and PMSM 204 Marketing III: Measurement and Review. Prerequisites: none.

SATURDAYS | JASON MILETSKY
OCT 6-OCT 27 | 9 AM–5 PM
4 SESSIONS | 3.0 CEU's | $1060

Get in the Biz: Introduction to the Landscape of Online Marketing

PMSM-201

Marketers are faced with multiple options for outreach, ranging from online advertising and public relations to blogger outreach and social networks. You will receive a complete overview and understanding of the social media landscape: what it is, how it works, where it came from, and the reasons behind its rapid growth. Examine methods for developing successful online brand-building and marketing strategies. Focus on the opportunities for generating online revenue to enhance an existing business or launch a new one and examine options that include e-commerce, selling advertising, affiliate programs, content syndication, and more. Learn how these methods are set up, potential pitfalls, price points, and marketing.

SATURDAYS | JASON MILETSKY
OCT 6 | 9 AM–5 PM
1 SESSION | 3.0 CEU's | $295

Online Marketing I: Driving Non-Social Traffic
PMSM-202

Online success relies heavily on a brand’s ability to drive traffic to its site. Focus on how to drive traffic through search engine optimization to gain an organic audience. Review online advertising opportunities, including cost per click, cost per thousand, and others. Examine various providers and gain an understanding of how search engines, social media networks, media sites, and ad networks differ in terms of structure, and the roles each plays in the development of online advertising. Additionally, explore other means of creative advertising and driving traffic. 

SATURDAYS | JASON MILETSKY
OCT 13 | 9 AM–5 PM
1 SESSION | 3.0 CEU's | $295

Marketing II: Social Media and Viral Campaign Marketing

PMSM-203

Explore how to use social media networks for business and marketing purposes, focusing on four of the most important networks: Facebook, Twitter, YouTube, and LinkedIn. Learn how each of these networks functions as a marketing tool and how to set up profiles and pages, attract consumers, and use each to improve marketing and brand exposure. Develop and execute online campaigns and examine case studies of some of the best online and social media campaigns. Content development strategies will be dissected, including the different types of content that need to be created such as news items, articles, blogs, and status updates through various mediums that include photography, video, and writing.

SATURDAYS | JASON MILETSKY
OCT 20 | 9 AM–5 PM
1 SESSION | 3.0 CEU's | $295

Marketing III: Measurement and Review

PMSM-204

The key to successful marketing is understanding consumer behavior. Multiple online markets can provide you with vital information on what your consumers do online, how they react to content, what they discuss, and what their interests are. Discover how to collect data from sources, including website analytics, email blasts, abandoned e-commerce carts, and more. Learn how to parse the information, draw useful conclusions, and how to take the collected data and apply it to ongoing and future online marketing initiatives to improve results. Focus on affiliate marketing; measuring success; analytics; and what you need to know to land a job. Bring results from your online marketing efforts to class for review

SATURDAYS | JASON MILETSKY
OCT 27 | 9AM–5PM
1 SESSION1 | 3.0 CEU's | $295


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