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Engage your audience with visually magnetic merchandising design experiences!

Create the design elements that stimulate a consumer’s positive response in this visual merchandising design certificate program. Learn to align your visual merchandising design decisions with a given brand/branding strategy and its customers’ values, as well as sustainability.

  • Develop store and fixture layouts,
  • Design point-of-purchase displays and window displays;
  • Create eye-catching vignettes and artistically convey a targeted memorable message to the customer.

Visual merchandising design applies to retail stores, design showrooms, trade shows and other venues. Design three-dimensional drawings and models of projects that integrate all areas listed above. Special focus is on creating interpretive layouts for a variety of categories, including:  art, furniture, beauty, fashion, jewelry, food, and other commercial products.

The certificate program provides a thorough overview of lighting design, materials (sustainable), color and creative methods for providing engaging and memorable experiences.

At the end of the semester, students will complete and present a visual merchandising design proposal with models, photographs and drawings of original work; and gain the understanding of how to create and document a visual merchandising design project from concept to completion. 

This certificate program is appropriate for designers and anyone interested in developing or enhancing their skillset in visual merchandising design in the various categories listed above.

Certificate Requirements

This certificate program requires the successful completion of 66 hours of study or 4 core required courses.

Summary of Required Core Courses - Pratt Brooklyn

XCSI-500       Techniques and Strategies of Visual Merchandising Design
XCSI-501      Design Elements of Visual Merchandising
XCSI-502      Visual Merchandising Design Techniques and Innovation
XIND-109    Solidworks

Core Courses


Techniques and Strategies of Visual Merchandising Design

XCSI-500

Experience the importance of understanding and maintaining a brand, its products and  target audience, as you learn and apply techniques and strategies of visual merchandising design. After a brief history in the field, explore techniques for telling a compelling visual story and the art of product placement within a given space. After a short series of concept studies, students will begin to conceptualize a self-selected project, as well as design and present a brief.

SECTION 01:

INSTRUCTOR: ALLEN WILPON
MONDAYS 6:30–9:30 PM AND SATURDAYS 10 AM—1 PM  | FEBRUARY 25—MARCH 30, 2019
10 SESSIONS | 3.0 CEUs | $1,285
PRATT BROOKLYN

Design Elements of Visual Merchandising

XCSI-501

Explore how to create newness within the world of Department Stores, Free-Standing Stores and Pop-Up Shops as it relates to Visual Merchandising Design. Practice drawing for visual merchandising; and study the architectural elements including: materials, finishes, and lighting, as well as fixture design and maintenance. Students will continue to work on their projects and move into a design development phase. It is highly recommended to take the XCSI-500 course before taking this one.

SECTION 01:

INSTRUCTOR: ALLEN WILPON
MONDAYS 6:30–9:30 PM AND SATURDAYS 10 AM—1 PM  | APRIL 1—MAY 6, 2019
10 SESSIONS | 3.0 CEUs | $1,285
PRATT BROOKLYN

Visual Merchandising Design Techniques and Innovation

XCSI-502

Learn the ABC’s of on-site or in-store visual merchandising design versus on-line.  Explore the latest innovations in media, lighting design, and in how to engage the five senses in virtual visual merchandising design through a series of case studies. By the end of this course, students will have completed and presented their final visual merchandising design projects toward their portfolios. It is highly recommended to take the XCSI-500 and XCSI 501 courses before taking this one.

SECTION 01:

INSTRUCTOR: ALLEN WILPON
SATURDAY 10 AM—1 PM AND 2-5 PM | MAY 11, 2019 
2 SESSIONS | 0.6 CEUs | $260
PRATT BROOKLYN

SOLIDWORKS 

XIND-109-01

Students will learn to build virtual 3D models of parts and assemblies using Solidworks (parametric CAD software). Topics include: learning the interface, communicating design intent, building parts and assemblies using solid features, producing 2D drawings from Solidworks models, 2D and 3D sketch tools, associative relationships and parametric constraints, and basic rendering. No prior experience with Solidworks or other CAD modeling is required.

INSTRUCTOR: LAWRENCE AU
THURSDAY | FEBRUARY 7-MAY 9, 2019 | 6:30–9:30 PM
10 SESSIONS | 3.0 CEUs | $1,455
PRATT BROOKLYN


RELATED CERTIFICATE PROGRAM OFFERING AVAILABLE INDEPENDENTLY:

Exhibition Design Certificate – NEW


Registration

Online self-registration opens on November 15 for the Spring semester.
Registration Deadline: Five business days before each class starts.
Early registration is encouraged. After the deadlines, students may still be admitted only if space remains in the selected course or program.
For more information, please contact prostudy@pratt.edu.


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