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Engage your audience with visually magnetic merchandising design experiences!

Create the design elements that stimulate a consumer’s positive response in this visual merchandising design certificate program. Learn to align your visual merchandising design decisions with a given brand/branding strategy and its customers’ values, as well as sustainability.

  • Develop store and fixture layouts,
  • Design point-of-purchase displays and window displays;
  • Create eye-catching vignettes and artistically convey a targeted memorable message to the customer.

Visual merchandising design applies to retail stores, design showrooms, trade shows and other venues. Design three-dimensional drawings and models of projects that integrate all areas listed above. Special focus is on creating interpretive layouts for a variety of categories, including:  art, furniture, beauty, fashion, jewelry, food, and other commercial products.

The certificate program provides a thorough overview of lighting design, materials (sustainable), color and creative methods for providing engaging and memorable experiences.

At the end of the semester, students will complete and present a visual merchandising design proposal with models, photographs and drawings of original work; and gain the understanding of how to create and document a visual merchandising design project from concept to completion. 

This certificate program is appropriate for designers and anyone interested in developing or enhancing their skillset in visual merchandising design in the various categories listed above.

Students may have the opportunity to have their work displayed on our School’s web gallery or blog DesignTerra, at the teachers’ discretion.

Certificate Requirements

This certificate program requires the successful completion of 96 hours of study or two core required courses, to be taken as a summer intensive certificate program within 5 weeks in July.

Summary of Required Core Courses - Pratt Brooklyn

 

SUMMER:

XSI-328-01      Visual Merchandising Design Intensive 
XSI-333-01      Rhino: CAD for Product and Spatial Design Intensive 

Core Courses


Summer


VISUAL MERCHANDISING DESIGN INTENSIVE –
XSI-328

Learn to create and document a visual merchandising design project proposal from concept to completion with models and drawings of original work toward a portfolio. Special focus is on creating interpretive layouts for various fields, including:  art, furniture, beauty, fashion, jewelry, and food. Explore lighting design, materials, color and creative methods for providing engaging experiences. This course encompasses the first three of four courses in the Visual Merchandising Design certificate program and is appropriate for designers and anyone interested in developing or enhancing their skillset in visual merchandising design. The fourth certificate course is SolidWorks Intensive, for those interested in completing the Certificate Program this Summer.

INSTRUCTOR: ALLEN WILPON
SUMMER SESSION 2: XSI-328-01 | M–TH | JULY 6-30 | 9 AM-1 PM
16 SESSIONS | 6.4 CEUs | $3,500
PRATT BROOKLYN  

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RHINO: CAD FOR PRODUCT AND SPATIAL DESIGN INTENSIVE (TWO-WEEK SUMMER INTENSIVE IN SUMMER  2020)
XSI-333

Learn to create your own 3D models in this hands-on course. Understand 3D space and viewport directions. Learn effective modeling techniques and strategies, multiple surface tools, drafting, rendering and 3D modeling while completing projects toward a portfolio. This course is applicable across all design industries and disciplines.

INSTRUCTOR: WILLIAM HASKAS
SUMMER SESSION 1: XSI-333-01 | M–TH | JUNE 15-25 2020 | 6–9:45 PM
8 SESSIONS | 3.0 CEUs | $1,455
PRATT BROOKLYN  


RELATED CERTIFICATE PROGRAM OFFERING AVAILABLE INDEPENDENTLY:

Exhibition Design Certificate


Registration

Online self-registration opens on April 15 for the Summer term.

Registration Deadline: Five business days before each class starts.
Early registration is encouraged. After the deadlines, students may still be admitted only if space remains in the selected course or program.
For more information, please contact prostudy@pratt.edu.


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