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Engage your audience with visually magnetic merchandising design experiences!

Create the design elements that stimulate a consumer’s positive response in this visual merchandising design certificate program. Learn to align your visual merchandising design decisions with a given brand/branding strategy and its customers’ values, as well as sustainability.

  • Develop store and fixture layouts,
  • Design point-of-purchase displays and window displays;
  • Create eye-catching vignettes and artistically convey a targeted memorable message to the customer.

Visual merchandising design applies to retail stores, design showrooms, trade shows and other venues. Design three-dimensional drawings and models of projects that integrate all areas listed above. Special focus is on creating interpretive layouts for a variety of categories, including:  art, furniture, beauty, fashion, jewelry, food, and other commercial products.

The certificate program provides a thorough overview of lighting design, materials (sustainable), color and creative methods for providing engaging and memorable experiences.

At the end of the semester, students will complete and present a visual merchandising design proposal with models, photographs and drawings of original work; and gain the understanding of how to create and document a visual merchandising design project from concept to completion. 

This certificate program is appropriate for designers and anyone interested in developing or enhancing their skillset in visual merchandising design in the various categories listed above.

Students may have the opportunity to have their work displayed on our School’s web gallery or blog DesignTerra, at the teachers’ discretion.

Certificate Requirements

This certificate program requires the successful completion of 96 hours of study or 4 core required courses. It can be taken within the Fall or Spring semester; or as a summer intensive certificate program within 5 weeks in June.

Summary of Required Core Courses - Pratt Brooklyn

SPRING/FALL:

XCSI-500       Techniques and Strategies of Visual Merchandising Design
XCSI-501      Design Elements of Visual Merchandising
XCSI-502      Visual Merchandising Design Techniques and Innovation
XIND-112      Rhino: CAD for Product and Spatial Design

SUMMER:

XSI-328-01      Visual Merchandising Design Intensive (includes XCSI-500, XCSI-501, and XCSI-502)
XSI-333-01      Rhino: CAD for Product and Spatial Design Intensive (equivalent to XIND-112 Rhino: CAD for Product and Spatial Design)

Core Courses


Fall/Spring


Techniques and Strategies of Visual Merchandising Design

XCSI-500

Experience the importance of understanding and maintaining a brand, its products and target audience, as you learn and apply techniques and strategies of visual merchandising design. After a brief history in the field, explore techniques for telling a compelling visual story and the art of product placement within a given space. After a short series of concept studies, students will begin to conceptualize a self-selected project, as well as design and present a brief.

SECTION 01:

INSTRUCTOR: ALLEN WILPON
MONDAYS 6:30–9:30 PM AND SATURDAYS 10 AM—1 PM  | SEPTEMBER 23—OCTOBER 28, 2019 (NO CLASS OCTOBER 14)
10 SESSIONS | 3.0 CEUs | $1,285
PRATT BROOKLYN

Design Elements of Visual Merchandising

XCSI-501

Explore how to create newness within the world of Department Stores, Free-Standing Stores and Pop-Up Shops as it relates to Visual Merchandising Design. Practice drawing for visual merchandising; and study the architectural elements including: materials, finishes, and lighting, as well as fixture design and maintenance. Students will continue to work on their projects and move into a design development phase. It is highly recommended to take the XCSI-500 course before taking this one.

SECTION 01:

INSTRUCTOR: ALLEN WILPON
MONDAYS 6:30–9:30 PM AND SATURDAYS 10 AM—1 PM  | NOVEMBER 2—DECEMBER 7, 2019
10 SESSIONS | 3.0 CEUs | $1,285
PRATT BROOKLYN

Visual Merchandising Design Techniques and Innovation

XCSI-502

Learn the ABC’s of on-site or in-store visual merchandising design versus on-line.  Explore the latest innovations in media, lighting design, and in how to engage the five senses in virtual visual merchandising design through a series of case studies. By the end of this course, students will have completed and presented their final visual merchandising design projects toward their portfolios. It is highly recommended to take the XCSI-500 and XCSI 501 courses before taking this one.

INSTRUCTOR: ALLEN WILPON
MONDAY 6:30–9:30 PM AND SATURDAY 10 AM—1 PM | DECEMBER 9—14, 2019 | 2 SESSIONS | 0.6 CEUs | $260
PRATT BROOKLYN

RHINO: CAD FOR PRODUCT AND SPATIAL DESIGN
XIND-112

Learn to create your own 3D models in this hands-on course. Understand 3D space and viewport directions. Learn effective modeling techniques and strategies, multiple surface tools, drafting, rendering and 3D modeling while completing projects toward a portfolio. This course is applicable across all design industries and disciplines.

INSTRUCTOR: BRIAN BJELOVUK
WEDNESDAY | OCTOBER 2–DECEMBER 11, 2019 | 6:30–9:30 PM
10 SESSIONS | 3.0 CEUs | $1,455
PRATT BROOKLYN


Summer


VISUAL MERCHANDISING DESIGN INTENSIVE – NEW
XSI-328

Learn to create and document a visual merchandising design project proposal from concept to completion with models and drawings of original work toward a portfolio. Special focus is on creating interpretive layouts for various fields, including:  art, furniture, beauty, fashion, jewelry, and food. Explore lighting design, materials, color and creative methods for providing engaging experiences. This course encompasses the first three of four courses in the Visual Merchandising Design certificate program and is appropriate for designers and anyone interested in developing or enhancing their skillset in visual merchandising design. The fourth certificate course is SolidWorks Intensive, for those interested in completing the Certificate Program this Summer.

INSTRUCTOR: ALLEN WILPON
SUMMER SESSION 2: XSI-328-01 | M–TH | JULY 1-25 (Plus exceptional FRIDAY JULY 5 Class to replace JULY 4 Holiday)| 9 AM-1 PM
16 SESSIONS | 6.4 CEUs | $3,500
PRATT BROOKLYN

RHINO: CAD FOR PRODUCT AND SPATIAL DESIGN INTENSIVE (TWO-WEEK SUMMER INTENSIVE IN SUMMER  2020)
XSI-333

Learn to create your own 3D models in this hands-on course. Understand 3D space and viewport directions. Learn effective modeling techniques and strategies, multiple surface tools, drafting, rendering and 3D modeling while completing projects toward a portfolio. This course is applicable across all design industries and disciplines.

INSTRUCTOR: BRIAN BJELOVUK
SUMMER SESSION 1: XSI-333-01 | M–TH | JUNE 2020 | 6–9:45 PM
8 SESSIONS | 3.0 CEUs | $1,455
PRATT BROOKLYN


RELATED CERTIFICATE PROGRAM OFFERING AVAILABLE INDEPENDENTLY:

Exhibition Design Certificate


Registration

Online self-registration opens on July 15 for the Fall semester.

Registration Deadline: Five business days before each class starts.
Early registration is encouraged. After the deadlines, students may still be admitted only if space remains in the selected course or program.
For more information, please contact prostudy@pratt.edu.


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