Students in a classroom

Turn your creative idea into a unique, viable business

Engage in the entrepreneurial journey to establish or improve your creative business, launch your project to market, and lead growth.

With an experiential learning focus, explore design thinking, customer empathy and business planning; develop leadership skills; learn how to drive innovation; develop business models;  articulate messaging and branding, pitch concepts, and prepare to secure funding. Learn to assess and meet the demands of the evolving market in the context of new technologies. This program is designed for aspiring entrepreneurs, change agents seeking to reinvent aspects of an existing business, or anyone interested in  learning more about how new ventures are founded.

The design thinking process will serve as the overarching framework for the program approach to entrepreneurship and innovation. Theory will be complemented by practice as students will develop a business plan around a viable product or service which they will pitch to a jury of entrepreneurship luminaries at the conclusion of the program.

Students may have the opportunity to have their work displayed on our School’s web gallery or blog DesignTerra, at the teachers’ discretion.


CERTIFICATE REQUIREMENTS

This certificate program requires the successful completion of 162 hours of study, corresponding to 8 core courses.

CORE COURSES – PRATT BROOKLYN
 

FALL SEMESTER

XEI 500  Entrepreneurial Mindset and Innovation
XEI 501  New Ventures, Value Creation & Business Models
XEI 502  Leadership and Management for Entrepreneurs
XBC-107    Innovation on Demand: From Ideation to Action

SPRING SEMESTER

XBC 105 Pitch Practice through Improvisation
XEI 503  Integrated Marketing
XEI 504  Financing Innovations and New Ventures
XEI 505  Pitch Lab: Business Plan Competition

Core Courses


ENTREPRENEURIAL MINDSET & INNOVATION
XEI 500

This weekend intensive provides an overview of the entrepreneurial journey and innovation, from design thinking to funding. Combining theories and concepts with a hands-on project approach that is based on students’ interests, this course provides the necessary models, tools and frameworks to develop an idea into a viable business.

INSTRUCTORS: ESMILDA ABREU, KIRSTEN RICHERT, CARL FENGLER, JAMES MCARTHUR
FRIDAY 6-9 PM, SATURDAY 9:30 AM–12:30 PM AND 1:30–4:30 PM, SUNDAY 9:30 AM–12:30 PM | SEPTEMBER 13–15, 2019
4 SESSIONS | 1.2 CEUs | $500
PRATT BROOKLYN

NEW VENTURES, VALUE CREATION & BUSINESS MODELS
XEI 501

Plan your new venture, explore value creation and business model generation. Create a vision and mission, and conduct market research and analysis to identify and understand your ideal client. Apply ideation and forecasting to innovate human-centered solutions; and infuse sustainability, social responsibility, and ethics into your work.

INSTRUCTOR: KIRSTEN RICHERT
MONDAYS | SEPTEMBER 16–NOVEMBER 18, 2019 | 6–9 PM
10 SESSIONS | 3 CEUs | $1,350
PRATT BROOKLYN

LEADERSHIP & MANAGEMENT FOR ENTREPRENEURS
XEI 502

Discover and apply core concepts of leadership and develop management skills and competencies to effectively run your creative business. Conduct risk and reward evaluation for informed decision-making; gain confidence in influencing people, collaboration and negotiation. Learn to protect your innovations using intellectual property; learn to manage change, including in technology.

INSTRUCTOR: ESMILDA ABREU
WEDNESDAYS | SEPTEMBER 18–NOVEMBER 20, 2019 | 6–9 PM
10 SESSIONS | 3 CEUs | $1,225
PRATT BROOKLYN

INNOVATION ON DEMAND: FROM IDEATION TO ACTION
XBC-107

Go beyond random inspiration and unfocused brainstorming. Learn fail-safe methods for ideation to produce new ideas that stand out from the competition. Learn step-by-step innovation processes on your own or with a team to define a problem, generate ideas, work through potential solutions, and decide optimal next steps in fun, interactive, and effective ways.

This course is a must for designers, artists, entrepreneurs, marketers, brand managers, and anyone seeking to consistently produce innovation on demand.  This methodology has proven effective with both the creative thinker—by providing structure—and the analytical thinker—by sparking insights. Gain effective tools that help stretch both your imagination and resources, and inspire innovative activities.

INSTRUCTOR: KIRSTEN RICHERT
MONDAYS | NOVEMBER 25–DECEMBER 9, 2019 | 6–9 PM
3 SESSIONS | .9 CEUs | $385
PRATT BROOKLYN

PITCH PRACTICE THROUGH IMPROVISATION
XBC-105

Passion is contagious.  Learn how to harness your own or others’ creative vision into a compelling oral presentation. Develop strategies to gain poise and confidence and deepen your ability to connect empathically with your audience.  Using a set of core public speaking techniques, physical exercises, and theater games, learn to break through insecurities; enhance your ability to hone your fundamental creative narrative; listen, present, pitch, propose, connect and network with stakeholders, and spark curiosity and buy-in from prospective audiences—whether buyers, dealers, clients, funders and investors.
INSTRUCTOR: CARL FENGLER
WEDNESDAYS | SPRING | 6–9 PM
3 SESSIONS | .9 CEUs | $385
PRATT BROOKLYN

INTEGRATED MARKETING
XEI 503

Apply integrated marketing and sales concepts to your new business idea and win your ideal clients. Explore branding and digital marketing theory and practice including branding, development of messaging, creating pitches, identifying and understanding customers, and creating presentations.  Learn sales strategy, including building and deepening relationships and basic sales methods. Integrate lessons learned into your business plan in preparation for the final pitch lab presentation in the last certificate course.

INSTRUCTOR: KIRSTEN RICHERT
MONDAYS | SPRING | 6–9 PM
10 SESSIONS | 3 CEUs | $1,350
PRATT BROOKLYN

FINANCING INNOVATIONS AND NEW VENTURES
XEI 504

Learn how to plan financing to innovations, including engaging stakeholders and securing funding for new ventures. Explore a variety of funding sources including grants, venture capital, and private investors.  Integrate lessons learned into your main business plan to prepare for the final pitch lab presentation.

INSTRUCTOR: JAMES MCARTHUR
WEDNESDAYS | SPRING | 6–9 PM
10 SESSIONS | 3 CEUs | $1,225
PRATT BROOKLYN

PITCH LAB BUSINESS PLAN COMPETITION
XEI 505

This weekend intensive is the culminating activity for the program and provides an exciting real-life experience of the pitch process where students compete in teams to pitch their business ideas and get investor feedback. This course focuses on the design thinking process step of Test.

INSTRUCTORS: ESMILDA ABREU, KIRSTEN RICHERT, CARL FENGLER, JAMES MCARTHUR
FRIDAY 6-9 PM, SATURDAY 9:30 AM–12:30 PM AND 1:30–4:30 PM, SUNDAY 9:30 AM–12:30 PM | SPRING
4 SESSIONS | 1.2 CEUs | $1,025
PRATT BROOKLYN

INDEPENDENT, RELATED COURSE


SERVICE DESIGN FOR SOCIAL IMPACT
XEI-510

INSTRUCTOR: HEIDI BRANT
TUESDAYS | SEPTEMBER 17–NOVEMBER 19, 2019 | 6–9 PM
10 SESSIONS | 3 CEUs | $1,225
PRATT BROOKLYN


Registration

Online self-registration opens on July 15 for the Fall semester.

If you wish to express interest in this program, or if you experience any challenge with self-registration, please contact prostudy@pratt.edu.

Registration Deadline: Five business days before each class starts.

Early registration is encouraged. After the deadlines, students may still be admitted only if space remains in the selected course or program.


For more information, please contact prostudy@pratt.edu.