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The Pratt SCPS difference:
1. Small class size (maximum 15 students)
2. Real-time instruction and collaboration
3. Taught by Pratt faculty and industry leaders
4. Top ranked programs recognized internationally
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Offer: Sign up for PMCG 901 Digital Product Design Certificate and PMCG 800 UX/UI Mobile Design Certificate and save $450; call for more information: 212.647.7199.
DIGITAL PRODUCT DESIGN AND MANAGEMENT CERTIFICATE
TUESDAYS AND THURSDAYS
MAY 26–JULY 30 | 6:30–9:30 PM
6.0 CEU’s | $2950
Enter a dynamic role in the UX/UI landscape through the Pratt SCPS Digital Product Design Certificate. Create digital products that traverse end-user and business needs. Integrate research, design, and presentation into your work and oversee the entire product lifecycle from conception to execution. Develop a core skill-set that addresses the multi-phases of product design across platforms and the know-how of which tools to use and when to use them. Build key portfolio pieces.
Designed to complement Pratt’s UX/UI Mobile Design Certificate, take an evolutionary step into product design by spearheading the entire design process in a role that involves business communication skills and the ability to manage a team. Learn from faculty who work in the industry and gain insights with tactile applications you will use in the field.
Phase 1 (Process)
Survey digital products and how they’re conceived, implemented, and improved, and the key business models and business ethics that affect them. Look ahead to up-and-coming platforms, such as voice-activated products.
Phase 2 (Research)
Identify a business problem and perform research to understand how the organization, its stakeholders, and its customers think and behave in relation to the product (or problem).
Phase 3 (Ideation and Iteration)
Facilitate workshops that generate massive amounts of ideas as well as provide transparency and buy-in to the product design process. Produce prototypes of increasing fidelity to solve problems and gather information from customers in usability testing and validation exercises.
Phase 4 (Presentation/Portfolio)
Learn the language of design communication and apply it in a shifting business environment. Integrate your work (product) into a professional design portfolio.
NEW: Practicum: UX Design Studio
Modeled after a UX design studio workflow, collaborate and build solutions to real-world challenges in an intensive course that uses human-centered principles and design thinking at its core. Commencing with a client challenge, you will partner to define, research, prototype and test designs, constructing a deep understanding of users’ needs. You’ll finish knowing what it takes to collaborate, build and deliver best-in-class solutions for external clients, and a portfolio that showcases your work.
9 SESSIONS/3 Weeks/36 hours | 3.6 CEU’s
Recommended reading: The Evolution of UI/UX Designers Into Product Designers