UX design for Weather App
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The Pratt SCPS difference: 
1. Small class size (maximum 15 students) 
2. Real-time instruction and collaboration 
3. Taught by Pratt faculty and industry leaders 
4. Top ranked programs recognized internationally 

Pratt SCPS has been ranked one of the ten best schools for UX design!

Offer: Sign up for PMCG 901 Digital Product Design Certificate and PMCG 800 UX/UI Mobile Design Certificate and save $450; call for more information: 212.647.7199. 


DIGITAL PRODUCT DESIGN AND MANAGEMENT CERTIFICATE
PMCG-901

TUESDAYS AND THURSDAYS 
MAY 26–JULY 30 | 6:30–9:30 PM 
6.0 CEU’s | $2950    

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Enter a dynamic role in the UX/UI landscape through the Pratt SCPS Digital Product Design Certificate. Create digital products that traverse end-user and business needs. Integrate research, design, and presentation into your work and oversee the entire product lifecycle from conception to execution. Develop a core skill-set that addresses the multi-phases of product design across platforms and the know-how of which tools to use and when to use them. Build key portfolio pieces.

Designed to complement Pratt’s UX/UI Mobile Design Certificate, take an evolutionary step into product design by spearheading the entire design process in a role that involves business communication skills and the ability to manage a team. Learn from faculty who work in the industry and gain insights with tactile applications you will use in the field.    

Phase 1 (Process)

Survey digital products and how they’re conceived, implemented, and improved, and the key business models and business ethics that affect them. Look ahead to up-and-coming platforms, such as voice-activated products.

Phase 2 (Research)

Identify a business problem and perform research to understand how the organization, its stakeholders, and its customers think and behave in relation to the product (or problem).

Phase 3 (Ideation and Iteration)

Facilitate workshops that generate massive amounts of ideas as well as provide transparency and buy-in to the product design process. Produce prototypes of increasing fidelity to solve problems and gather information from customers in usability testing and validation exercises.

Phase 4 (Presentation/Portfolio)

Learn the language of design communication and apply it in a shifting business environment. Integrate your work (product) into a professional design portfolio.

NEW: Practicum: UX Design Studio

PMCG 851

Modeled after a UX design studio workflow, collaborate and build solutions to real-world challenges in an intensive course that uses human-centered principles and design thinking at its core. Commencing with a client challenge, you will partner to define, research, prototype and test designs, constructing a deep understanding of users’ needs. You’ll finish knowing what it takes to collaborate, build and deliver best-in-class solutions for external clients, and a portfolio that showcases your work.

FALL 2020
9 SESSIONS/3 Weeks/36 hours | 3.6 CEU’s


Recommended reading: The Evolution of UI/UX Designers Into Product Designers

Additional Relevant Course Listings: 
Human Centered Design
UX/UI Mobile Design