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Offer: Sign up for PMCG 901 Digital Product Design Certificate and PMCG 800 UX/UI Mobile Design Certificate and save $450; call for more information: 212.647.7199.
DIGITAL PRODUCT DESIGN CERTIFICATE
MONDAYS AND THURSDAYS
AUGUST 27-NOVEMBER 15| 6:30–9:30 PM
24 SESSIONS | 7.2 CEU’s | $2950
Enter the most dynamic role to emerge from the UX/UI landscape through the Digital Product Design Certificate Program. Create digital products that traverse end-user and business needs. Integrate research, design, and presentation into your work and oversee the entire product lifecycle from conception to execution. Develop a core skill-set that addresses the multi-phases of product design across platforms and the know-how of which tools to use and when to use them. Build key portfolio pieces.
Designed to complement Pratt’s UX/UI Mobile Design Certificate, take an evolutionary step into product design by spearheading the entire design process in a role that involves advanced communication skills and the ability to manage a team. Work with faculty who themselves are professional product designers and gain insights from not one, but several accomplished designers working in the field of product design.
Phase 1 (Process)
Survey digital products and how they’re conceived, implemented, and improved, and the key business models and business ethics that affect them. Look ahead to up-and-coming platforms, such as voice-activated products.
Phase 2 (Research)
Identify a business problem and perform research to understand how the organization, its stakeholders, and its customers think and behave in relation to the product (or problem).
Phase 3 (Ideation and Iteration)
Facilitate workshops that generate massive amounts of ideas as well as provide transparency and buy-in to the product design process. Produce prototypes of increasing fidelity to solve problems and gather information from customers in usability testing and validation exercises.
Phase 4 (Presentation/Portfolio)
(Delivering successful products predicates on the ability to communicate intent to relevant parties with respect to their perspective and priorities.) Learn the language of design communication and apply it in a shifting business environment. Integrate your work (product) into a professional design portfolio.
Recommended reading: The Evolution of UI/UX Designers Into Product Designers