Fear/Not explores the combination of bird scaring with “lure” tactics, which aim to attract birds to specified areas away from targeted crops, as a method of deterrence. It also examines how the spatial behavior of birds within vineyards can be analyzed and incorporated into designs to create more effective deterrents using a system-based approach. This project ultimately documents my inquiry into designing a wind-powered scarecrow that keeps birds away from farmlands without negatively impacting human, animal, and environmental welfare.
My initial research revealed that I could accomplish both scaring and luring strategies within one device by using a dual form derived from the hawk/goose phenomenon discovered in 1937. My design places this precedent on a vertical axis, so when the device rotates one way, it repels birds by mimicking a group of circling hawks; when it rotates in the other direction, it attracts birds by replicating geese. A noise maker in the center uses a woodpecker-shaped hammer to ring a series of bells when scaring, and has a rubber damper to fall silent when acting as a lure.
By combining predator and prey cues with the attributes of traditional scarecrows, updating the technology so it is tailored for the behavioral preferences of birds instead of against them, and creating a system that both repels and attracts birds, we can design a more harmless strategy for deterring birds from vineyards and reducing the damage that they cause to wine crops.
Charlie Grisham is a graduate student in the Master of Industrial Design (MID) program at Pratt Institute. The project fear//not was developed as part of his 2026 thesis research and explores alternative approaches to bird deterrence in vineyards through behavioral ecology, relational systems, and environmentally conscious design. Rather than relying on harmful or invasive deterrent methods, the project investigates how design can work with the perceptual and spatial intelligence of birds to create more adaptive and less destructive agricultural systems. The resulting proposal combines predator and prey cues into a wind-powered modular system inspired by the “hawk/goose” perceptual phenomenon, in which the same form can trigger fear or calm responses depending on its orientation. Designed as a lightweight, collapsible, and transformable structure, the device integrates movement, sound, and visual signaling while responding to the environmental and social conditions of vineyards. The project reflects an interdisciplinary approach connecting industrial design, animal behavior, agriculture, and ecological thinking through a speculative yet functional full-scale prototype.