Pratt Institute Social Media Guidelines

The following guidelines for social media use within the Pratt Community are designed to help students, faculty, and staff to navigate the ever-changing digital landscape while acknowledging that social media complicates social interactions both on-campus and in the classroom. 

Pratt Institute supports freedom of speech in all of its forms. However, exercising said freedoms bears a social consequence. By establishing a set of best practices for our community, the Institute draws a relationship between social media use and the school’s Community Standards, which outline a social code of conduct for the school. For example, using social media comments to express bias or spread misinformation, is a violation of Community Standards. 

Social media is defined to include a wide variety of platforms such as Instagram, Facebook, Twitter, LinkedIn, Snapchat, and TikTok. Each platform features its own legal terms of service and community standards, which Pratt Institute cannot control. Examples of the types of social media accounts found in the Pratt Community include the Institute's ‘official’ social media accounts; accounts run by Pratt entities such as the Student Government Association; personal accounts of Pratt community members; and anonymous accounts that address the Pratt community. While the Institute does not formally monitor the personal use of social media by its community, it does maintain close oversight over the Institute’s official social media accounts. The Institute recognizes that social media can and often does play a part in real-life scenarios and can intersect with a person’s relationship with the Institute and the campus community — on and off campus, as well as virtually — whether intended or not. We advise the community to remember that material posted online remains there forever; it may be re-contextualized beyond the original intent through others’ online activities.

Social Media Communications Best Practices

The following recommendations are provided by the Pratt Office of Communications and Marketing to assist community members in building successful and productive strategies for their social media efforts. The below is not a policy, but rather a set of recommendations.

The above guidelines were produced by the Social Media Task Force, a committee of administrative staff and faculty representing a diverse stakeholdership across the Institute.