Sewra G Kidane is the highly acclaimed Director and Editor of the award-winning fashion film, Proclamation Punctuation. The film has been featured in various national media outlets and has been named on Forbes list of The 12 Best Fashion Films along with winning several awards, including Best Visual Moving Art and Best Short Film. Noticing Black fashion and glamour missing from the fashion film circuit, Ms. Kidane decided to create her own lane and style of fashion films.
Sewra G Kidane is also a renowned Commercial Film Editor, working with brands such as Creme of Nature, Estee Lauder, and Herring & Herring. Her vision combined with her meticulous artistry has allowed her to pave a new lane for fashion films. She can quickly assess a project and work independently or collaborate with creatives to produce a finely crafted finished project. Sewra has an innate ability in elevating the quality of footage whether its high budget beauty rushes, gritty digital handheld material, or found media and transforming it from a raw concept into a stylized spot.
Adding flash in everything she does from the way she edits with frenetic cuts, mixed with a slow-paced edit style, to her fashionable sense of style and eccentric taste in music. Her edit style has been described as a ripple effect in a pond… blending the internal rhythm within the frame with the external pacing of the montage, weaving media into a fluid, striking, immediate and memorable storytelling with a distinctive mood.
Creating stretches farther than just creative editing for her, and now directing. She is also an accomplished jeweler of her own jewelry line; Waist Beads by Sewra, specializing in artistry beading and contemporary waist beads; an ancient tradition of adornment. Editing and beading go hand in hand, as one inspires the other to push forward. Waist bead designs, like edit cuts, start off as distinct separate elements, that in the end, come together to form a beautifully strung ensemble.
Ms. Kidane, a native New Yorker, is currently based in New York City and is a graduate of Emerson College. Sewra is currently in post on her strikingly dynamic follow-up fashion film, As Above which is loosely based on the 2nd Law of The Universe; The Law of Correspondence, As Above, So Below.
Emerson College, Boston MA