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Sebastian Kaupert

Adjunct Associate Professor


Sebastian Kaupert works across platforms and fields, at the intersection of branding, technology, business and ecological balance.

He has developed identities, consumer advertising, editorial design, online advertising, corporate sites, application interfaces, and intranets for brands like American Express, BMW, Condé Nast, Evian, IBM, IMF, Johnson & Johnson, Mastercard, MSNBC, Nickelodeon, Novartis, Pfizer, Simon & Schuster, Verizon, Viacom, Volvo, and UPS.

Sebastian Kaupert was a Creative Director at Interactive Bureau, Havas, and Condé Nast. Today he’s principal and CD at Uncertainty, a brand consultancy based in Brooklyn, helping companies describe who they are and what they do. He serves as brand and product advisor at several startups. He has served on the board of AIGA’s New York Chapter, and has been teaching at Pratt for 25 years, including classes on social media and design practice.

Sebastian currently serves as the Senate’s Information Officer, as well as the departmental Senator for UG Communication Design. He manages the Study Abroad program for UG ComD and serves on a number of committees: Student Affairs, Student Success, Academic Integrity, MSCHE Working Group, JED Working Group and the ACE Internationalization Lab.

He grew up in Germany and emigrated to the US after receiving his degree in Graphic Design. He lives in Brooklyn with his family.

B.F.A., Hochschule fuer Gestaltung, Pforzheim University, Germany; Executive Program, Business for Design Leaders, Harvard Business School.