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COMD-370 Branding and Messaging

3 Credits

The Branding and Messaging course explores the development and crafting of effective design solutions in the form of multi-component, multi-stage or cross-media projects. Students will develop series and systems that include visual and verbal components to create a cohesive identity or brand across deliverables that either communicate, reinforce or build upon a message. Students will be presented with various design and marketing problems crafted to help them explore how brand are perceived in various communication channels and identify where there is inconsistency or confusion on the marketplace. They will develop branding strategy guidelines that ultimately deploy into a full branding suite.