Scott Fiaschetti

EVP, Operations, Marketing & Member Support

As the Executive-Vice President of Operations, Marketing and Member Support for Geopath, Scott is responsible for leading the transition to a more service-oriented organization as well as working with members to help them more strategically use the suite of ratings data, and insights that Geopath offers. He is also responsible for leading the education and training of Geopath’s measurement system.

Scott has a diverse background with more than two decades of experience that spans operations, research, strategy, and digital marketing. His experience working for both brands and agencies gives him an understanding of the unique needs in the current marketplace. Scott’s work in the digital advertising space also provides important insight into how consumer behavior is changing due to the proliferation of mobile devices and the attendant impact to advertising.

Prior to joining Geopath, Scott led the Strategy and Analytics practice for Questus, a digital ad agency, as Vice President of Insights and Strategy. He holds an MBA from Syracuse University and a BS in engineering from Clarkson University. Since 2001, he has been a Visiting Associate Professor in Design Management at the Pratt Institute in New York City.

M.B.A., Syracuse University.
BS., Engineering Clarkson University