Tower28

MS Packaging, Identities and Systems Design, ’24

A colorful interior space featuring a curved bar with pink and red accents, shelves with decorative items, and a mirror. To the side, there is a small palm tree next to an umbrella and lounge chair, with a large beach ball nearby. A staircase with vibrant hues leads to an upper level, and the background showcases a sunny, beach-like setting with soft clouds.

Course: DES-655 Packaging and Retail Space

Tower 28 is an affordable cosmetic option for sensitive and eczema-prone skin, with an easygoing California-inspired vibe. The course asks students to design a pop up experience. Inspired by sand castles and mirages, Fu wanted people to feel the beach in the pop-up store, even if they are in the city.