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Proposed Brand Collaboration: Quaker Oats and New Balance

By Suzanne Champion

MS Packaging, Identities and Systems Design, ’25

A split image features two panels. On the left, a newspaper with bold letters reads "WHERE DID MR. QUAKER GO?" The article underneath discusses the disappearance of Mr. Quaker, hinting at a mystery. On the right, a brown background displays a pair of New Balance sneakers resting on a wooden stool, topped with a large blue hat. The text above them states, "The face of breakfast has vanished."

Course: DES-655 Packaging and Retail Space

There’s a lack of representation of all ages in brand imagery. By re-aligning what it means to “age,” brands can directly incorporate boomers as their new spokespeople.