Pratt Entrepreneurship

By Peter Ragonetti

Pratt Entrepreneurship Mission: We are dedicated to empowering individuals within the creative fields to not only ignite their entrepreneurial journey but also to lead and succeed in the business realm. Through dedicated support and mentorship, we cultivate the entrepreneurial spirit inherent in creatives, providing them with the tools, knowledge, and language necessary to not just conceive but also effectively run and grow their own creative endeavors. Our mission is to unleash the full potential of aspiring creative business owners, enabling them to thrive in today's competitive landscape.

Promotional collage for Wooj, a Brooklyn-based design brand founded by Sean Kim. Includes a black and white portrait of Kim, Wooj’s logo, a description of their ethical production philosophy, and a product photo showcasing sculptural home goods on a wooden surface. On the right, a crowdfunding campaign screenshot displays a wooden knife rack product with funding details.
Presentation of snag, a sublet-finding app created by alumni Nikos Georgantas and Selin Sonmez. Includes portraits of both founders, descriptive text about the platform's community-based housing model, the snag logo, screenshots of the app interface, and a photo of their student-launched crowdfunding campaign for modular hangers.
Bold quote on a yellow background by Professor Christopher Shrum about the value of creatives in the transformative economy. The quote emphasizes the role of creative entrepreneurs in translating cultural insights into ventures with social and economic impact. Attribution text at the bottom includes his name, title, and course taught.
Promotional collage for
Overview of the Twice Rabbit tattoo shop founded by Anna Williams. Includes her headshot, shop description, and four images: a hand-drawn rabbit logo, a back tattoo of a stylized bird, the exterior of the shop with signage, and Anna tattooing a client. The collage highlights her artist-focused studio model in Los Angeles.
Quote graphic on a yellow background with a message from Jessie McGuire, emphasizing the importance of teaching creatives how to monetize their work and understand financial systems. The quote advocates imagination as a transformative force. Her name, title, and course are listed at the bottom.
Feature on Zepster Gallery, with a headshot of founder Devon Gordon, the Zepster logo, and a wide-angle photo of the gallery interior showing artworks on white walls and colorful modern furniture. Text explains the gallery's focus on showcasing bold, contemporary work with a strong emphasis on women artists.
Photo of a wall-mounted display showcasing the Pratt Institute’s Entrepreneurship program. The layout features a series of yellow, orange, and white blocks of text and images, highlighting quotes from professors and successful alumni. Topics include the value of entrepreneurship in creative fields, student startup examples like “Wooj,” “Zepster,” and “Snag,” and testimonials from faculty such as Peter Ragonetti, Jessie McGuire, and Emeline Abreu-Hornedo. The lower right corner features a call-to-action asking viewers how entrepreneurship relates to their creative work, alongside a QR code for further engagement.
  • A grayscale portrait of Peter Ragonetti, a man with neatly styled hair and a friendly expression, wearing a crew-neck shirt, looking directly at the camera.

    Peter Ragonetti

    Peter Ragonetti is a Professor of Industrial Design at Pratt Institute, where he leads the Design Entrepreneurship Minor—an interdisciplinary program that helps students merge creative practice with entrepreneurial thinking. He…