Tony teaches prompt design, a skill that enables creatives to use Generative AI throughout the design process, from brief to delivery. He also teaches this topic to agencies, brands and individuals at the Creative AI Academy, which he Co-Founded with Dom Heinrich.
Tony’s mission is to empower and inspire the next generation of creatives to leverage AI as a tool for innovation, storytelling — and positive social impact.
As a former SVP, Group Creative Director at McCann Worldgroup, contract Creative Director and Creative Consultant, Tony helps startups and established brands to tell the right stories according to their needs. He has over 20 years of experience in copy writing, broadcast, digital, the early days of AI, and product creation, working on clients in various industries and sectors. His work has won Cannes Lions in Innovation, PR, Data, and Titanium, One Show Gold Pencils, nine Webbys, Effies, Clios, LIA, and other awards, and holds three US patents as an inventor.
It’s this work as a communicator and Creative Director that have naturally lead lead him to successfully “direct” various Generative AI tools for better outcomes.
BA, Creative Writing, Poetry at Miami University, Oxford, OH