Jacob Turetsky

Jacob Turetsky is a Visiting Instructor in the Industrial Design department at Pratt Institute, where he has taught since 2022. He is also the founder and principal of Artiform Design, LLC, a Brooklyn-based consultancy serving hardware startups, medical and healthcare organizations, and engineering-led product companies.

Jacob earned his Bachelor of Industrial Design from Pratt Institute in 2013, and spent the following decade working across medical, furniture, and technology sectors before founding Artiform. He began his career developing medical devices and surgical instruments at Tanaka Kapec Design Group, a Connecticut firm specializing in healthcare design, where he contributed to projects ranging from large device enclosures to surgical instruments and pharmaceutical packaging. He subsequently joined Humanscale, a leader in ergonomic office furniture and tools, where he led projects from marketing brief through production. He then served as lead industrial designer at AON3D, a Montreal-based additive manufacturing startup, where he brought a focus on ergonomics and user experience to their flagship engineering-grade FDM printer, Hylo.

His professional work has resulted in multiple patents across medical devices, drug delivery systems, ergonomic furniture, and consumer products. In 2019, he was an invited collaborator on the Reckonstruct installation presented as part of Humanscale’s participation in Broken Nature: Design Takes on Human Survival at the XXII Triennale di Milano, a biomimetic concept exploring waste reduction and structural efficiency that received coverage in design publications including SixtySix Magazine.

At Pratt, Jacob teaches 2D Representation I and II and Design Engineering I and II at the undergraduate level, as well as Introduction to Industrial Design in the Pre-College program. His courses draw directly from professional practice, grounding students in the realities of manufacturing, form development, and design communication. He believes that effective design education lives at the intersection of rigorous making and critical thinking, and that learning to sketch, refine, and build are inseparable from learning to design.