Dr. Mary McBride, chair and professor of creative enterprise leadership, highlights the critical challenge of our time in a recent article for Soda Zine, Engineering the Unsettled: Why Positive Turbulence Is Our Century’s Greatest Design Task. She emphasizes the power of positive turbulence as an opportunity to creatively design a future grounded in collaboration, equality, and hope. Dr. McBride calls on leaders and innovators to harness this moment of uncertainty to move beyond despair and build a more inclusive and hopeful world through design and leadership.