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INFO-641 Visual Communication & Information Design

3 Credits

  • INFO-641-01

This course introduces and explores the principles and practices of visual communication as it pertains to displaying information of different kinds and in different formats. The course will cover basic theories of communication and information design, including concepts related to typography, color, imagery, interaction, layout, and composition, as well as how to analyze, conceptualize, and generate visual messages, and how to recognize and create a strong visual hierarchy. Students, including those from non-design backgrounds, will gain skills necessary for practical application, learn how to engage with identity guidelines, and prepare work for print or digital contexts. Throughout the course, students will improve their basic aesthetic sensibilities, learn how to create a cohesive visual language, and develop strong visual thinking skills.