RIVAA Pride Month Exhibition: Visual Campaign, Snigdha Kumar

Medium: Digital

A grid of four graphic designs promoting a Pride-themed exhibition called “Pride & Prejudice.” The top-left is an exhibition poster featuring a rainbow-colored New York skyline and a Roosevelt Island cable car overhead. The top-right is an open call poster with rainbow stripes and a bridge illustration. The bottom-left is a web graphic showing a cable car above a split rainbow-and-black background. The bottom-right is a social media graphic with a monochrome skyline and a small rainbow cable car. Event dates, gallery addresses, and contact details are included.

“In June 2025, I crafted a full-scale visual campaign for the Roosevelt Island Visual Art Association (RIVAA)’s Pride Month exhibit. My work, which included both printed posters and digital content for the gallery’s online presence, reflects the spirit of this show.

This project was a pivotal moment in my creative development, as it allowed me to apply my Pratt digital design skills to a significant, real-world project. I pushed the boundaries of my abilities, using Adobe creative suite to produce a wide array of visual assets. This experience demonstrates how my artistic discipline has grown and how my education has prepared me to forge new creative directions.”