Leveraging eye tracking data to understand users’ visual attention and improve the Cooper Hewitt Museum’s mobile website
You are here! From our green campus to our creative community, Pratt is the place to be your very best.
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You are here! From our green campus to our creative community, Pratt is the place to be your very best.
Our team of 4 IXD grad students partnered with the Cooper Hewitt Museum to perform a mobile eye tracking usability study on two new areas of their website: Design Topics and Emerging Designers. Eight participants were recruited for this study, where they performed a series of in-lab tasks while browsing the website on a mobile device as we tracked their eye movements using Tobii Pro eye tracking software.
Read more about the project on Olivia Turpin's portfolio >>