Pratt Manhattan on 14th Street
Resource
Here are recommendations for incorporating “14th Street” when referencing Pratt Manhattan and Pratt Manhattan Gallery. Including “14th Street” in our communications strengthens Pratt’s identity within New York City’s cultural landscape and reinforces Pratt’s presence in the 14th Street corridor.
Pratt Manhattan on 14th Street includes the following offices, programs, schools, and venues:
- Associate Degree Programs
- Construction Management
- Creative Enterprise Leadership
- Exhibitions
- Learning/Access Center
- Pratt Institute Libraries (Pratt Manhattan Library)
- Pratt Manhattan Gallery
- School of Continuing and Professional Studies
- School of Information
Questions and Support
For questions about these naming recommendations or to discuss specific use cases, please contact Brandhi Williamson, in Pratt’s Communications and Marketing division, at bwilliams@pratt.edu.
Recommended Naming Convention
- Pratt Manhattan → Pratt Manhattan on 14th Street
- Pratt Manhattan Gallery → Pratt Manhattan Gallery on 14th Street
| Recommended | |
|---|---|
| Pratt Manhattan | Pratt Manhattan on 14th Street |
| Pratt Manhattan Gallery | Pratt Manhattan Gallery on 14th Street |
Guidelines
First Mention
On first mention, in communications including documents and web pages, use the following recommended full location-specific naming convention:
| “Pratt Manhattan on 14th Street offers programs in…” |
| “The exhibition opens at Pratt Manhattan Gallery on 14th Street…” |
Subsequent Mentions (after using the above recommended naming convention for the first time)
After “Pratt Manhattan on 14th Street” or “Pratt Manhattan Gallery on 14th Street” is mentioned the first time, you may use the following shortened versions:
| “Pratt Manhattan” |
| “Pratt Manhattan Gallery” |
Exception to Using the Recommended Full Naming Convention
Using the recommended full location-specific naming convention is optional when character space is limited. For example, on social media and in headlines, “Pratt Manhattan” and “Pratt Manhattan Gallery” (the recommended shortened versions in the Subsequent Mentions section above) may be used.
Formatting
| Correct usage |
|---|
| Pratt Manhattan on 14th Street |
Capitalization
- Always capitalize the following words: Pratt, Manhattan, Street
- “on” remains lowercase
Punctuation
- Do not use commas (for example, do not say “Pratt Manhattan, on 14th Street”)
- Do not use symbols (for example, do not say “Pratt Manhattan @ 14th Street”)
Abbreviations
- Avoid “St.” abbreviation; spell out “Street”
- Do not abbreviate to “PM14” or similar shortened forms
Avoid Reversing the Order of Words
- 14th Street Pratt Manhattan (reversed order)
Website and Digital Content
- Page titles and headers: Use the recommended full location-specific naming convention
- Body copy: Use the recommended full naming convention on the first mention, shortened thereafter (see the Subsequent Mentions section above for shortened versions)
Printed Materials
- Brochures, catalogs, etc.: Use the recommended full naming convention on the printed cover and on the first mention in the interior of the printed material
- Signage: Include “on 14th Street” where space allows (otherwise use shortened versions; see the Subsequent Mentions section above)
Social Media
- Profile descriptions: Use recommended full location-specific naming convention
- Posts: Use recommended full location-specific naming convention when character count allows (otherwise use the shortened versions; see the Subsequent Mentions section above)
- Hashtag: #PrattManhattan14thStreet
- Subject lines: Include recommended full location-specific naming convention when relevant
- Body text: Use the recommended full location-specific naming convention on the first mention, shortened thereafter (see the Subsequent Mentions section above)
Press and Media
- Press releases: Use the recommended full location-specific naming convention on the first mention, shortened thereafter (see the Subsequent Mentions section above)
- Media kits: Use the recommended full location-specific naming convention
- Boilerplate text: Update to include “on 14th Street”
Use Examples
- Marketing copy: Visit Pratt Manhattan on 14th Street to explore our graduate programs in information science, information experience design, and data analytics and visualization.
- Press release: Pratt Manhattan Gallery on 14th Street announces RugLife, an original exhibition on view February 6 through May 23, 2026.
- Event announcement: Join us for the opening reception at Pratt Manhattan Gallery on 14th Street on Friday, March 15.
- Directions: (section header): Directions to Pratt Manhattan on 14th Street