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June 15, 2021

Dear Members of the Pratt Community, 

After a comprehensive national search, I am very pleased to announce Rick Longo as Pratt’s new Vice President for Enrollment Management, effective July 30, 2021. Rick brings great enthusiasm and extensive experience in recruitment and art and design education, and a deep affection for his alma mater Pratt Institute. He will be our senior administrator responsible for enrollment marketing, recruitment, the institution’s financial aid strategy, and admissions processes, and maintaining Pratt’s reputation for excellence and attracting the best and brightest students.

Rick has a successful track record and dedicated career in admissions with a focus on art and design higher education. He has inspired and fostered positive change during his 30 years of management experience, as well as provided new and innovative ways to build audiences through robust development, implementation, and evaluation of recruitment, enrollment, and retention strategies. 

Before joining Pratt, Rick served as the University of the Arts (UArts) Vice President for Academic Operations and Vice President for Enrollment Management and Student Affairs. He oversaw the Student Affairs, Student Financial Services, Admissions and Enrollment Management Departments. Prior to UArts, Rick worked at Montserrat College of Art in Massachusetts, where he was Executive Vice President, having previously served as dean of Admissions and Enrollment Services.

It is with great pride that I note that Rick began his career in admissions at Pratt as an admissions counselor. He then went onto leadership positions at the Swain School of Design at the University of Massachusetts/Dartmouth, the School of Visual Arts in New York, and Maine College of Art. 

Rick earned his Bachelor of Fine Arts degree in Communications Design from Pratt and continued his graduate work in Education and Art History at Brooklyn College. He has served on committees and juries for the Association of Independent Colleges of Art and Design, the National Art Educators Association, and Scholastic Art & Writing Awards, and has presented on the topics of portfolio development at conferences and workshops across the United States. Rick has taught studio art at the Georgia Fine Arts Academy and Brooklyn Museum, and has worked in a volunteer capacity for the community-based arts organizations Artists for Humanity and Raw Art Works. 

In his new role at Pratt, Rick will partner closely with the deans, chairs, and the administration to advance the priorities of the Institute. This will be essential as he recruits talented, diverse, and unique students to Pratt who will contribute to make this institution an extraordinary environment for creative artists, designers, makers, and scholars.

Also, I would like to express my deep appreciation for Dustin Liebenow, associate vice president for enrollment management, and his leadership while overseeing the enrollment and admissions operations during the transition and search. With the helpful direction of Vice President for Student Affairs Helen Matusow-Ayres, Dustin and his team have kept enrollment steady through a challenging year.

I hope you will join me as we welcome Rick Longo back to Pratt in the new position of Vice President for Enrollment Management.


Frances Bronet