Undergraduate Communications Design students Kevin Chao, Johnny Lee, and Michelle Wang, all from the class of 2014, received a Yellow Pencil award for their team’s entry in this year’s D&AD New Blood Awards competition. A second Pratt student team—James Purdy, Leo Kim, and Alice Lee, also from the class of 2014—was nominated for their submission. The winning students received their award at a ceremony in London held on July 3.

Organized by D&AD in the UK, the annual New Blood Awards competition provides a chance for students and recent graduates from around the world to address a real-life creative challenge for a top, international brand. Submitted work is judged by the representatives of the brand, along with a panel of top creatives from around the world. The competition is widely regarded as the most prestigious and difficult competition in the design and advertising industry.

This is the first year that Pratt students have entered the competition. The teams were advised by Duncan Hamilton, assistant professor, Undergraduate Communications Design.

Responding to the “Monotype” creative challenge, Chao, Lee, and Wang won their award for their redesign of Spare Change News, a bimonthly street paper based in Cambridge, Massachusetts. To view their entry, click here.

James Purdy, Leo Kim, and Alice Lee’s entry, which addressed a creative brief for the BBC, offers a way to break language barriers and provide a platform where stories can be universally shared to make world news a global experience. To view their submission, click here.