Pratt Institute's Athletics Department will receive a new visual identity as part of an overarching effort to evolve the Pratt Athletics brand. A professional design firm, headed by a Pratt alumnus, has been hired to create the new visual identity. One aspect of this overall branding effort includes a new illustration to serve as the mascot for the Pratt Athletics teams, and the Division of Student Affairs is hosting a Mascot Design Competition (MDC) to engage the Pratt community. The submission deadline for entries is June 15, 2015, and all current students, faculty, alumni, and staff are invited to submit artwork for a mascot that will motivate and inspire the Pratt Cannoneers.
The idea to engage the Pratt community in creating a new illustration arose from a charrette that took place in the fall of 2014. Led by the Student Governance Association (SGA), the charrette challenged students to develop a mascot that depicts what the Cannoneers meant to them. There were ten winners and many of those student works are being submitted to the MDC.
“We are very proud that Pratt Institute is one of the very few colleges of art and design to have a competitive sports program,” said Helen Matusow-Ayres, vice president for student affairs. “The Mascot Design Competition is an exciting initiative in which we challenge the talented Pratt community to create a new illustration. We look forward to seeing the submissions and it is exciting to have the students already engaged in what could be the new face of the Cannoneers.”
All entries will be reviewed by a distinguished panel of graphic design professionals and members of the Pratt community, who will select the winning illustration. The artwork selected by the panel will become part of a new visual identity for Pratt Athletics, which will be rolled out over the next year.
The designer of the winning illustration will receive $1,500 and a pair of tickets to Pratt’s Legends Gala in New York City in 2015. The winning design will also be featured online on the Pratt website and in Prattfolio magazine.
For more information about the competition, details on how to enter, submission guidelines, and the judging criteria, please click here.