Claira Zambon Versland

Photo of Claira Zambon Versland

Lecturer Continuing and Professional Studies cverslan@pratt.edu 212.647.7199 p Manhattan Campus, Manhattan 2

Personal URL

https://www.linkedin.com/in/claira-zambon-versland-23655929/

Biography

Claira Zambon Versland is a Global Fashion Retail Executive and independent consultant. Over the last 20 years, she has built a career of continuous success in the retail industry with a proven track record of strategic leadership in some of the largest fashion retailers in Latin America. As Chief Merchandising Officer, Claira has led a 250-million-dollar business, where she was accountable for the overall product and marketing strategies. In addition to her corporate experience, over the last four years as a senior retail consultant and advisor, she has been working with global and domestic retailers to understand their consumers' behavior, develop strategic plans in brand positioning, and create marketing effectiveness benchmarks. Claira has a keen understanding of the global landscape, acquired through years of market research on four continents. Her areas of expertise include Strategic Marketing, Brand Strategy, Consumer Behavior, Business Strategy, Market Research, Merchandising, Merchandise Planning, Global Sourcing, Private Label, Product Development, E-commerce, Vertical Retailing, Omni-Channel Integration, and Competition Analysis. She speaks fluent English, Portuguese and Spanish, and conversational Italian. As Adjunct Professor, Claira currently teaches at FIT, LIM College and Pratt Institute. She holds a BA degree in Business Administration and a Graduate degree in Marketing (MPS), both from one of the most prestigious universities in Brazil, PUCRS. She also has a Certificate in Omni-Channel Retail from FIT (2017), and a Certificate in Strategic Digital Marketing from City, University of London (2018). Claira lives in Hoboken with her husband and their two dogs. They also have a place in the Florida Keys, where they fly whenever they have some time off.