Pratt Design Symposium 2021: Reinventing Luxury

Hess Family Theater and Gallery, Whitney Museum of American Art, 99 Gansevoort Street
November 17, 2021 at 5:30 PM - 7:30 PM

For more information and reservations, please visit

Symposium Panelists:
Chris Bangle, Founder, Chris Bangle Associates and Former Design Director, BMW
Kevin Marshall, Global Creative Director of Design, Microsoft
Christopher Olshan, Global CEO, Luxury Marketing Council
Eleonora Paulsen, President, Gruppo Italia
Moderated by Marc Rosen, Cosmetics Packaging Designer and Pratt Trustee Emeritus

As marketers and designers, it is our challenge to reinvent luxury for a new generation,
and understand how the desire for it has changed during the COVID pandemic. Generational shifts are already underway. The game is changing, and who is spending and on what is just as important as why. And nearly two years of transition, many are asking what does luxury look like today? Does the standard interpretation of luxury still hold true? And if so, is there room for designers to expand the definition of luxury to include things more ephemeral?

Please note that this is a fully vaccinated and masked event.


Pratt continues to follow the guidance of the CDC and New York State to promote the health and safety of its community. Please see Pratt’s in-person events attendance requirements and visit Back to Pratt for additional information and answers to frequently asked questions.

Pratt strives to make all programs, services and activities accessible, and will provide assistance to accommodate any individuals with disabilities. Security personnel, located at booths at 200 Willoughby Avenue and other campus locations, are available for assistance. Additional accessibility resources are available at



No upcoming occurrences in the timeframe specified (next 3 months from todays' date) for this event.

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