ADVB-200 Visual Branding Intensive

3 Credits

Learn how organizations succeed by understanding the structure of branding and the strategic perspective that a visual identity has. Through a series of steps, designers utilize sketch and idea processes that nurture an inner coherence to visual marks. Hone your visual language skills that can be carried throughout an identity system, developing a unique look and feel for a mark that works across multiple platforms, including print collateral, websites, and broadcast media. Color, typeface and typography will be documented in a style guide that help make a brand shine above its competitors. Complete projects toward a professional portfolio.