ASGR-218P Strategic Brand Design

3 Credits

This advanced course offers a comprehensive study of strategic branding for designers, emphasizing both the creative and analytical components of brand development. Students will review each stage of the branding process, including research, positioning, strategy, and visual identity, gaining insight into how design supports and communicates broader brand goals. The course fosters a strategic approach, preparing students to contribute meaningfully to brand planning and implementation. Through applied projects and analysis, students will develop the skills needed to create strategically based design solutions and a portfolio aligned with emerging market expectations.