Packaging and the Retail Space DES-655
Packaging exists as part of the large retail ecology. This course examines packaging as one-among-many design components within this expanded context. Traditional retail environments are explored, as well as near future, speculative environments where packaging may exist. Students will consider the role strategic design and planning plays in the design of a total experience including and beyond the package object. Window and shelf presentation, point-of-purchase (PoP) displays, immersive digital environments and responsive experience design extensions are explored within the framework of spatial design and retail strategy.