DM-655 New Product Management and Development
2 Credits
-
DM-655-01
Saturday, Sunday
2:00 pm – 4:50 pm
Manhattan - W14, 705A
-
DM-655-02
Saturday, Sunday
2:00 pm – 4:50 pm
Manhattan - W14, 702
This course examines the methodology for bringing new products to market. The complete picture of product innovation for goods and services is explored, from original strategy through launch control.