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DM-655 New Product Management and Development

2 Credits

  • DM-655-01

    Saturday, Sunday

    2:00 pm – 4:50 pm

    Manhattan - W14, 409

  • DM-655-02

    Saturday, Sunday

    2:00 pm – 4:50 pm

    Manhattan - W14, 702

This course examines the methodology for bringing new products to market. The complete picture of product innovation for goods and services is explored, from original strategy through launch control.