ARCH-774A Architecture and Business Representation With Cinematic Techniques

3 Credits

This seminar is designed to build upon Pratt’s international reputation of developing creative leaders by bridging the gap between the disciplines of architecture and business as well as emphasizing innovation and entrepreneurship. Students are provided with the tools to develop a business plan, to better understand financial concepts, to develop proposals and contracts, and engage in case studies to avoid common operating pitfalls. Students will be encouraged to develop strategic management skills in six study areas related to design management: operations management; financial management; marketing management; organization and human resource management; management of innovation and change; and management of local, regional, and global suppliers, distributors, and markets.