Pratt Institute

Personal URL

Biography

Chiu Li was educated at Pratt Institute, New York, and at Hong Kong Polytechnic University, Hong Kong. He has worked in the Far East and the United States. He established LiDesign, Inc. in 1986, serving as Principal and Creative Director, and has worked on numerous national and international brand identity and package design assignments. His client experience includes Masterfoods, Shu Uemura, Prada Skin Care, Cosmair, Estee Lauder, Avon, Guerlain, Macy’s, Bloomingdales’s, InVite Health, Jafra Cosmetics, Crabtree and Evelyn, Godiva Chocolates, Westwood Labs, Schrafft’s Ice Cream, and Polaner. He believes first and foremost that “Design is a marketing Tool.”