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Unit, A Guide to Ethical Buying

Research Open House 2020

Clara Martin, BFA Communications Design ’20
School of Design

Currently, 10 multinational corporations own 90 percent of all brands we find in supermarkets. What if this was reflected in the consumer’s shopping experience? Unit, A Guide to Ethical Buying emulates that idea within the framework of a catalog. Imagine, entering a supermarket, and instead of seeing the usual selection of brands, everything came in a white box with its multinational’s logo stamped on the front.

*Yvan Martinez, Professor of Graphic Design at Central Saint Martins, Critique and Feedback