Project Contrast: Mindful Donations in Urban Context

Research Open House 2021

Sofia Martynovich, MS Information Experience Design ‘22

School of Information

Project Contrast seeks to explore and create a service for mindful donations embedded in urban context and powered by emotional design and data.

Hand holding mobile phone with status message about successful donation — Image credit: Saulo Mohana and Tim Mossholder; Project Contrast

Besides a practical value, it invites deeper thinking about how we can apply marketing principles and behavioral science to call for emotional intelligence rather than consumerism, how we can use public spaces to call for help, and how we can expand the role of data beyond the ways we use it now.