Posted Friday, May 13, 2011

Pratt to Celebrate the Marc Rosen Scholarship and Education Fund for Packaging Design on May 17

Pratt Institute will celebrate the Marc Rosen Scholarship and Education Fund for Packaging by Design on Tuesday, May 17, 2011 at the Pratt Institute and Luxe Pack Art of Packaging Award Gala at a private club in Manhattan. The annual black-tie fundraiser will honor P&G Prestige for its outstanding commitment to package design and will be hosted by Amy Fine Collins, special correspondent to Vanity Fair. The event will begin with a 6:30 p.m. cocktail reception and will be followed by an 8 p.m. dinner.  

The Marc Rosen Scholarship and Education Fund supports the only scholarship in the world available to college students at Pratt Institute looking to pursue careers in cosmetics and package design. Each year the scholarship is supported by the cosmetic industry at The Art of Packaging Award Gala, an event that attracts the top-tier of New York City's multi-billion dollar cosmetics industry. At Pratt, Rosen teaches a course on cosmetic and fragrance package design, which is the only one of its kind in the world.

This year's scholarship winners are Ashley Culver (M.S. '10) of Omaha, Neb.; Rorke Greene (M.S. '10) of Scottdale, Pa.; Joo Hyung Jin (M.S. '12) of Seoul, South Korea; and Karen Salomon (M.S. '10) of Miami, Fla.  

The Art of Packaging Award is presented each year to a fragrance company that has excelled in the art form and will be awarded to P&G Prestige. Sumit Bhasin, global leader of innovation, P&G Prestige, will accept the award on behalf of the company. As Global Leader of Innovation, Bhasin has partnered with and been responsible for developing leading-edge technologies for iconic fashion houses including Hugo Boss, Gucci, Dolce & Gabbana, Lacoste, Escada, and Puma. Past recipients include Avon, Bath & Body Works, Calvin Klein, Clinique, Coty, Inc., Coty Prestige, Dior Beauty, Estée Lauder, Lancôme, and Ralph Lauren Fragrances.

The Pratt program in which Rosen teaches-Communications and Package Design - is ranked as one of the top 10 graduate graphic design programs in the country by U.S. News and World Report and collegecrunch.org.

Rosen's unique package design course has attracted over 300 national and international students to Pratt from such countries as Argentina, Canada, Ecuador, France, Hong Kong, India, Indonesia, Korea, Lebanon, Mexico, Norway, Philippines, Singapore, Thailand, and Uruguay, as well as from across the United States.

Scholarship funds have been awarded to approximately 100 of these students, many of whom have gone on to become creative directors and executives of companies and branding agencies worldwide, including Siegel+Gale, Landor & Associates, Ogilvy & Mather, Gensler, Women's Wear Daily, and Godiva Chocolatier, Inc. They have also worked for such esteemed clients as L'Oréal, NARS Cosmetics, Juicy Couture, Swarovski Crystal, Bourjois Paris Cosmetics, Shiseido, UBS, Public Art Fund, PBS, and Samsung; and have been recognized with FiFi, One Club, Bond No. 9 Fragrance, and Society for Environmental Graphic Design awards.

Rosen is an internationally acclaimed designer; a Pratt trustee and alumnus; and is head of Marc Rosen Associates, New York. Rosen is a seven-time FiFi award winner-the fragrance industry's equivalent of the motion picture industry's Academy Award. His designs are in the permanent collections of The Museum of Modern Art in New York and the Museum of Fashion and Textiles in Paris. 

For over 20 years, Rosen has designed packaging for such famous beauty manufacturers and fashion names as Elizabeth Arden, Revlon, Estée Lauder, Nina Ricci, Sanofi, Perry Ellis, Oscar de la Renta, Avon, Halston, Princess Marcella Borghese, Chloé, Karl Lagerfeld, Fendi, Bath & Body Works, Victoria's Secret, and Burberry. Prior to establishing his own firm in 1989, Rosen was senior vice president of corporate design and communications for Elizabeth Arden Worldwide.

Pratt's master's degree program in package design offers a broadly based curriculum centered on the decision-making process for new product/package development, featuring courses in package design, brand development, visual communications, digital technology, marketing, and structural packaging. The final stage of the curriculum is the thesis, which provides knowledge of the problem-solving process through directed research and, over the succeeding two semesters, gives students the opportunity to develop an extensive, innovative project. The graduate program is chaired by Jeff Bellantoni and is part of the Pratt Institute School of Art & Design, which is led by Dean Concetta Stewart, Ph.D.