Writing Program alumnus A.P. Smith authored a recent Williamsburg Greenpoint News + Arts story on Pratt's role in augmenting the new music scene in Williamsburg from 2002-2012. Alumnus Tod Seelie was quoted as saying “They [Pratt] brought a lot of people who had a lot of potential and were able to realize that they were able to go to a good art school and grow.” Pratt alumni artists Swoon and bands Japanther and Matt & Kim were cited in the story as examples of the creative graduates from Pratt that helped to put Brooklyn on the musical map.