Workshop: Journey Mapping in Museums

In this workshop, Allegra Burnette will introduce students to Journey Mapping. A user journey map is a visualization of the steps your visitors go through in engaging with the museum during the visit. This user research tool shows what happens at each stage and visualizes the experience highlighting the visitor needs, actions, emotions and pain points.
Journey mapping is a user research technique which use is increasing in museums. The workshop will provide a hands-on experience to develop these visualizations of the museum visitor experience. This user research method is of interest for the students in the Museums and Digital Culture program but also for students in the Information Experience Design as this is a UX method also use in other sectors.