The Art and Business of Perfumery
January 28, 2021 6:30 PM – 8:00 PM
Pamela Vaile analyzes the market and discusses fragrance industry business best practices and fragrance entrepreneurship. Includes discussion of the fragrance consumer, trends, preferences, purchase drivers, and the artistry of the perfumer. Followed by Q&A covering Pratt SCPS’s Perfumery Certificate Program.