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Pratt Institute Design Symposium 2023: Designing for the Subliminal

November 15, 2023 6:00 PM – 7:30 PM

Lila Acheson Wallace Auditorium, The Asia Society, 725 Park Avenue

Free and open to the public; registration is required at this link.


Ernest de la Torre, lnterior Designer and Founder, de la Torre Design Studio

Matthew Tirschwell, Lighting Designer and Founder, Tirschwell & Co., Inc.

Vanessa Noel, Shoe Designer, Hotelier, Philanthropist, Founder, Vanessa Noel Shoes

Moderated by Marc Rosen, Cosmetics Packaging Designer and Pratt Trustee Emeritus

Subliminal: Functioning below the threshold of consciousness

Designers who understand consumer psychology know that they must appeal to both the conscious and the subconscious when creating their designs. Engaging the subliminal is the X factor that can take a design from good to great. Designers can tap into the consumer’s psyche, appealing to all the senses in conscious and unconscious ways, heightening their enjoyment through sight, taste, touch, sound, and smell.

Designers of all genres—graphic, lighting, industrial, and beyond—engage the subliminal in every creation. They balance preconceptions, history, prejudice, and illusion, as much as proportion, color, form, and scale.

Pratt Institute’s 2023 Design Symposium will convene a distinguished panel of designers and industry leaders to explore the exciting ways in which the creative and the subliminal interact. Please join us for this special evening.

Supported by the Marc Rosen Education Fund.

Additional funding by Juliana Terian, The Terian Foundation.

This event will be recorded.

Free and open to the public; registration required at this link.